Stay ahead of the market with our industry updates.

The first half of 2023 has unfolded the way we anticipated with demand returning to the market. Given today’s supply surge, it’s not surprising rent growth has slowed, as there are nearly 1 million multifamily units under construction, forecasted to enter the market this year into 2024. With renters back in the driver’s seat, operators […]

Rents are softening, new-lease traffic has slowed, new construction is heading for lease-up AND expenses are soaring…multifamily marketers are between a rock and a hard place. Do I spend more money or less? Where do I spend the budget I have? What marketing tactics are actually delivering me prospects who become residents? How can I […]

Want to know something that’s harder to keep up with than the Kardashians when they’re no longer on E!? Keeping up with website accessibility.  We asked G5 subject matter experts — Ben Steward, VP Revenue and Thomas Lavallee, Sr. Director of Compliance — to break down the legal and technical landscape of website accessibility to […]

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

When CEO Dan Hobin founded G5 he had a vision of building a tech company in Bend, Oregon, where people could grow their careers and also give back to the community in meaningful ways. Giving is so ingrained in our company’s culture, it’s even a part of our Five to Thrive Values. In addition to […]

Giving back to the community is a big part of G5’s culture. We believe in paying it forward to so others can thrive. This week, we put that belief into action by donating 17 laptop computers to the Boys & Girls Club of Bend to establish the new Tech Lab Sponsored by G5. “We’re very […]

Those of us who work at G5 know how lucky we are to work for a company that cares deeply about its community. Bend, Oregon, is a special place filled with special people. Sometimes, those people need help, and as one of the largest employers in town, we feel it is our corporate responsibility to […]