Blog

Stay ahead of the market with our industry updates.

Filter articles by

Find More Move-In Ready Seniors

G5 Posted December 9, 2020 by G5

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

Photo of People all walking one direction

Futr Forum: The Future is Bright

G5 Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

Multi-touch Attribution Powers Predictive Marketing

G5 Posted July 15, 2020 by G5

Marketing attribution is key to understanding a prospect’s online buying journey. We know that consumers today consult up to 20 online sources when making a purchase decision. Without a solid attribution strategy in place, it can be hard to know whether any one of those touchpoints had more influence on a decision to purchase than […]

Higher-Quality Leads: The Key To Smarter Marketing

G5 Posted May 19, 2020 by G5

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Introducing Predictive Marketing

G5 Posted November 12, 2019 by G5

Before the internet and its digital revolution, consumers consulted relatively few channels before making a rental decision – TV, radio, and magazines, for example. But today’s marketers don’t have it so easy. In fact, the renters’ journey has become so complex that it averages 20 stops along the way. With so many touchpoints, how do […]

G5 Cross-Channel Spend Optimizer

G5 Lead Insights: Meet the Tech That Powers Your Ad Campaigns

G5 Posted October 8, 2019 by G5

As marketers, we’re often asked to spend less and do more. But that’s not realistic if you plan to only stick with the same ol’ manual processes and technologies – you need automation. G5 Lead Insights offers real estate marketers in the multifamily, self storage, and senior living industries the ideal solution for optimizing digital […]

How Texting Can Improve Senior Living Contact Rates

G5 Posted September 5, 2019 by G5

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

texting improves senior living contact rates

Make Smarter Marketing Decisions with G5 Analytics

G5 Posted June 13, 2019 by G5

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

Make smarter marketing decisions with G5 Analytics

How AI, Machine Learning & Automation Are Helping Multifamily Marketers Become More Efficient

G5 Posted April 3, 2019 by G5

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Realtor showing house to a young couple wanting to rent it

What is AI?

G5 Posted February 20, 2019 by G5

Artificial Intelligence (AI) is a machine’s ability to perform the high-level functions that we typically associate with human minds – that includes visual perception, speech recognition, problem solving, interacting with surroundings, and creative thought. AI is made up of two branches, machine learning and deep learning. These enable machines to employ algorithms that analyze massive […]

biometric verification and face detection

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo