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If your self storage business is like others out there, you’re probably spending money on Google, Facebook, Bing, and other ads without knowing which ones are actually working. Sure, some of your leads may come through the form on your website, but did you know that up to 90% of leads come from phone calls […]

The average salary for leasing consultants is $32,000 (per NAA). So how much are you paying your on-site leasing consultant, and how much are you investing in your first leasing consultant? Today, your digital presence is your presence. And your website operates as your first leasing consultant; your first line of defense. Having an accurate […]

Marketing to the abyss of potential renters is daunting, so it’s important to get a better understanding of who you are trying to reach and how before you spend another dime on ads. A few years ago Google introduced marketers to micro-moments, which are “critical touch points within today’s consumer journey, and when added together, […]

Google claims that only 2 to 4% of visits to a website result in a transaction. All too often a potential customer is simply starting to research the options for self storage solutions. During this process, it’s easy to forget every storage website you visited, so how do you ensure that they don’t forget about […]

How much did you spend last quarter for ad placement on Google, Bing, Facebook, and Twitter? And how many leads did you get per channel? If they happened to fill out your website form, you can easily track where each lead originated. However, when making such an important decision as selecting a community, most prospects […]

Qualify the highest-quality leads When it comes to attracting leads and residents, where do you invest your marketing dollars first? If you answer ILSs, think again. ILSs sell you leads that have lower buying intent, at a higher cost, and keep your traffic and conversion data all to themselves. Conversely, digital advertising attracts high-quality leads […]

Annual returns for senior housing outpace other commercial real estate properties, according to NCREIF. Emerging Trends in Real Estate rank senior housing first among seven residential property types in 2018 for best investment and development prospects. It’s obvious that the senior housing market is strong and we haven’t even reached the baby boomer demand era. […]

What are micro-moments? Micro-moments were originally introduced by Google in 2015 to address the growing shift towards mobile. Micro-moments consist of intent-driven moments that occur throughout the customer journey that influence decisions and define preferences. Thanks to the increasing reliance on smartphones, micro-moments have put a name to the behavior of wanting answers immediately. Today, […]

We’ve reviewed the top ten markets for 2018, and secondary markets are being favored over primary markets. Los Angeles and Boston are the only primary markets in the top ten of the PwC and Urban Land Institute Survey, “Emerging Trends in Real Estate.” Why? There are two possible reasons. One, investors are stepping back to […]

Facebook recently announced an algorithm change to its News Feed that will re-prioritize content produced by friends and family, and business content that sparks user engagement. What will this mean for you?