Where Are Your Senior Living Community Leads Coming From?
How much did you spend last quarter for ad placement on Google, Bing, Facebook, and Twitter? And how many leads did you get per channel? If they happened to fill out your website form, you can easily track where each lead originated. However, when making such an important decision as selecting a community, most prospects pick up the phone. If your website prominently displays your phone number, you likely only see 10% of leads coming from online forms and 90% of leads from phone calls. That means you can’t attribute a channel to 90% of your leads. So how are you supposed to know what’s actually working?
Why Call Attribution Matters
Every marketing team is asked to do more with less. If you are like most marketers, you are wasting time and money trying to understand what channels are the most effective for driving new business to your senior living community because the answers aren’t easy to find. As a busy marketer, you need the data and analysis in an easy-to-use format to demonstrate results to your CEO and Board. And those results need to show occupancy and revenue growth. So how do you take the guesswork out of call attribution? Digital Advertising with G5 Lead Insights.
G5 takes digital advertising to the next level with Lead Insights by expanding beyond just forms and focusing on calls. When an adult child is browsing for an assisted living community for their parent or a downsizing senior is searching for an independent living community they are likely on a mobile device. Google reported that in the fourth quarter of 2017 48% of all ad clicks for senior living occurred on mobile, a 64% year-over-year growth. So it’s easy to see why 90% of leads are phone calls, they see an ad, they click, they call. G5 Lead Insights assigns a unique phone number to each potential resident or family member, allowing you to attribute that phone call to an ad or channel and know the terms they searched to find you. Whether you are trying to spend smarter or reduce your reliance on ILSs, check out our short, 1.5 minute video to learn more or schedule a demo.