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Mining Actionable Insights From Reporting

G5 Posted July 28, 2020 by G5

One of the biggest challenges many marketers face is turning data into actionable insights. There’s no shortage of digital marketing reporting platforms. And they run the gamut from free to costly, cumbersome to intuitive. Therefore, having a reporting tool with the right data and advanced filtering tools gives you the flexibility to understand the stories […]

What is Google Analytics and How to Use It

G5 Posted August 21, 2017 by G5

Looking for the best way to understand your website data? Google Analytics (GA) is an incredibly powerful tool that tells you vital information about your visitors.

Market Data: Top Growth Metros in Multifamily Real Estate

G5 Posted July 31, 2017 by G5

Using geographic search data, search competitiveness, population and rent growth projections as starting points can help you build a better marketing plan.

How to Measure Your Campaign’s Performance

G5 Posted July 23, 2017 by G5

You don’t need to look at every piece of data out there, but you should be paying attention to these statistics that tell you if your campaign is working.

It’s Not Just Data, It’s Science

G5 Posted August 3, 2016 by G5

Data should be treated as insight into how your campaigns and methods are performing, and used as a tool to inform strategic decisions.

Google Performance Summit Releases New Tools

G5 Posted July 27, 2016 by G5

On May 24, 2016, Google held their Google Performance Summit (GPS 2016)

Mobilegeddon 2 (or Google’s Latest Mobile-Friendly Update): What You Should Know

G5 Posted May 3, 2016 by G5

April 21, 2015, was an important day in search engine optimization (SEO) history.

Supercharge Your Site with A/B Testing

G5 Posted April 20, 2016 by G5

Think of Conversion Rate Optimization (CRO) as a toolbox that today’s businesses use to improve their websites and turn visitors into customers.

Google Updates Local Business Reviews

G5 Posted April 7, 2016 by G5

Getting local business reviews on Google Maps is now easier than ever. Google has made leaving local reviews available for anyone with a Google account, instead of specifically requiring a G+ account.

Beginner’s Guide to Analytics in Digital Marketing (Part 2): How to Use Analytics Successfully

G5 Posted March 30, 2016 by G5

In Part 1, we looked at the main differences between analysis and analytics, then covered some of the key features of analytics in digital marketing.

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