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One of the biggest challenges many marketers face is turning data into actionable insights. There’s no shortage of digital marketing reporting platforms. And they run the gamut from free to costly, cumbersome to intuitive. Therefore, having a reporting tool with the right data and advanced filtering tools gives you the flexibility to understand the stories […]

Looking for the best way to understand your website data? Google Analytics (GA) is an incredibly powerful tool that tells you vital information about your visitors.

Using geographic search data, search competitiveness, population and rent growth projections as starting points can help you build a better marketing plan.

You don’t need to look at every piece of data out there, but you should be paying attention to these statistics that tell you if your campaign is working.

Data should be treated as insight into how your campaigns and methods are performing, and used as a tool to inform strategic decisions.

On May 24, 2016, Google held their Google Performance Summit (GPS 2016)

April 21, 2015, was an important day in search engine optimization (SEO) history.

Think of Conversion Rate Optimization (CRO) as a toolbox that today’s businesses use to improve their websites and turn visitors into customers.

Getting local business reviews on Google Maps is now easier than ever. Google has made leaving local reviews available for anyone with a Google account, instead of specifically requiring a G+ account.

In Part 1, we looked at the main differences between analysis and analytics, then covered some of the key features of analytics in digital marketing.