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Over the years, you’ve been warned about the hazards of duplicate content on your website. In Google’s Search Quality Raters Guidelines, ‘duplicate content’ isn’t mentioned once; however, what is mentioned is ‘copied content’.  “Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with […]

If you were to ask the average marketer what they think the core tenet of SEO copywriting is, they would probably tell you “keywords” and leave it at that. But we know there’s more to it. While SEO copywriting was once heavily focused on the implementation of a targeted keyword strategy, today the key to […]

Use matching imagery to build trust with your target audience and fill your self storage facility fast.

When writing about senior living communities, it’s important to choose your words carefully.

You might think the words on your page take a backseat to great aesthetics, but a brilliant design isn’t worth much when few people see it.