Stay ahead of the market with our industry updates.

One of the most common questions we’re asked by clients is whether they should use a single domain or multi-domain strategy for their websites. The short answer? It depends on your goals, as there are benefits to each. Let’s break it down. What is a Single Domain Strategy vs. a Multi-Domain Strategy? First things first: […]

Have you ever utilized the voice search option on your phone? If so, you’re not alone. In 2017, 40 percent of adults used voice search every day. ComScore predicts that 50 percent of all searches will be done via voice by 2020, and 30 percent will be done on screenless smart devices like Echo, Alexa, […]

The right marketing partner elevates your brand, helping you reach more prospects across all channels. If your in-house marketing team is limited by time and expertise, or if you feel like you’re losing control to a full-stack operation, it’s time to consider a front-end marketing partner. The key word here is partner – you don’t […]

As the final quarter of 2018 comes to a close, it is time to look ahead to your 2019 marketing strategy. The first step in doing so is to evaluate industry trends that are driving competition in rental markets. Business has been good across industries – Multifamily, Senior Living, and Self Storage – which means […]

If ever there was a time when the saying “the customer is always right” was true, it’s now. The digital landscape has fueled a new evolution of the face of consumerism: a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. And because of […]

With a mobile device in hand, consumers have the world at their fingertips and expect that the answers they need are available right here, right now. Thanks to their ease-of-use, mobile devices are now dominating the digital experience. More than half of all searches are done on mobile devices, 60 percent of all clicks occur […]

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Qualify the highest-quality leads When it comes to attracting leads and residents, where do you invest your marketing dollars first? If you answer ILSs, think again. ILSs sell you leads that have lower buying intent, at a higher cost, and keep your traffic and conversion data all to themselves. Conversely, digital advertising attracts high-quality leads […]

To keep up with the competition, now is the time to employ new digital marketing strategies

Don’t get too stressed about your bounce rate. It’s more about the quality of visits, the intention of the page, and the action the visitor takes.