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What Renters Want

G5 Posted January 14, 2020 by G5

If it feels like multifamily renters are shifting towards touring fewer apartment communities before signing a lease, it’s because they are. According to the 2020 NMHC/Kingsley Apartment Resident Preferences Report, during their last apartment search, 38% of the survey’s 373,000 respondents toured 1-2 properties, 37% 3-4 properties, and only 12% 5-6 properties.  This trend is […]

Renter searching for apartment on laptop

Win the Amenities War with Smart Home Technology

G5 Posted December 5, 2019 by G5

In the past, renters chose communities that offered entertainment-focused amenities, like a clubhouse with a swimming pool. But now that the majority of people own computers and smartphones, amenities like business centers have gone the way of the dinosaurs. Today’s renters-by-choice prefer energy savings, safety, and convenience over onsite entertainment. Multifamily properties that adopt new […]

smart home technology

Pipeline Management Strategies for Stabilized Multifamily Properties

G5 Posted July 18, 2019 by G5

Do your stabilized multifamily properties have a digital marketing strategy in place to maintain a steady pipeline of qualified renters? It’s not just lease-up assets and communities in saturated markets that need marketing to attract new residents. Stabilized properties need digital marketing to maintain a steady pipeline of qualified renters in order to maintain full […]

Shot of a young couple moving into their new place

Meet Meggan Shaw-Butler, Sr. Director of Multifamily Strategy

G5 Posted June 3, 2019 by G5

We recently sat down with Meggan Shaw-Butler, G5’s Senior Director of Multifamily Strategy, to discuss new technology and opportunities for growth in the multifamily industry. Shaw-Butler opened up about her background in the industry and what ultimately led her to her current position at G5. She brings a wealth of experience, insight, and strategy to […]

Meggan Shaw-Butler

How to Scale Multifamily Marketing

G5 Posted May 28, 2019 by G5

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]

Idea to scale multifamily marketing

Your Multifamily Website Needs Voice of Customer

G5 Posted May 15, 2019 by G5

Today’s multifamily renters put substantial weight in the reviews and opinions of friends, family, and strangers on the internet. Before contacting an apartment community, they will have consulted a variety of digital touchpoints – from search ad to Yelp reviews. Incorporating the voice of your customers into your branding can help attract news leads by […]

African american relaxed woman sitting on comfortable couch in living room at modern home holds air conditioner remote control enjoying breathing fresh cool air at summer or warm air at winter season

Multifamily Persona Development 101

G5 Posted April 24, 2019 by G5

Today’s customer expects a highly customized experience at every touchpoint in the buyer’s journey. Before you can deliver this kind of experience though, you need to develop multifamily buyer personas for your brand. Buyer personas help ensure your marketing strategy engages buyers and generates leads. Creating buyer personas and journeys allows you to determine what […]

Collage of diverse multi-ethnic and mixed age people expressing different emotions

Multifamily Searches Are Peaking, What Are You Doing to Get Found?

G5 Posted April 15, 2019 by G5

Your properties can stand out on their own without having to incentivize potential renters with free rent. A few years ago, Google introduced the “Age of Assistance,” which speaks to the fast-moving consumer force that has high expectations for relevant, immediate, and hyper-personalized information. By meeting their expectations, you don’t have to offer concessions. And […]

Cropped shot of a young couple visiting friends in their new home. Selective focus.

As Unemployment Falls, the Demand for High-End Apartments Rises

G5 Posted November 30, 2018 by G5

As the national unemployment rate continues to decline, strengthening all job sectors and demographics, the multifamily industry is improving right along with it. The number of renters has reached an all-time high and demand has matched supply, unit for unit, for years. Luxury apartment demand, in particular, is driving oversupply and competition for Class A […]

Balcony of Modern Building at Night in London

Three Myths About Softening Multifamily Markets

G5 Posted November 14, 2018 by G5

It’s true: rents are beginning to stabilize and soften in many markets. However, this does not mean that the multifamily industry as a whole is softening and in decline. The number of renters nationwide have reached an all-time high and the industry continues to outperform other real estate sectors. These are the three main myths, […]

Manhattan bridge seen from a brick buildings in Brooklyn street in perspective, New York, USA. Shot in the evening

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