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A lot of marketers tend to think of search engine optimization (SEO) only as a way to help their website rank well in organic search, but the benefits extend beyond the search engine results page (SERP). SEO structures websites in a way that easily answers your prospects’ questions. When done well, SEO makes seniors and […]

Girl Scouts and cookies, Beyonce and Jay-Z, the internet and cats – some things are just better together. And when it comes to online lead generation, there’s no pair quite like search engine optimization (SEO) and digital advertising. Here’s how they work together to engage renters and generate the best quality leads for your property. […]

It’s no secret that Google loves a good update – in 2018 they reported 3,234 changes to their search algorithms alone. Put into context, that’s an average of nine per day! And while that’s great news for end-users seeking the most relevant and up-to-date information for their queries, as marketers, it can be hard to […]

Last year, Google made two significant changes to its search indexing and ranking algorithms. In March, they started indexing pages based on the mobile version of a website rather than desktop. Then in July, the SEO ranking algorithm began including page speed as a ranking factor for mobile pages. This decision was made because Google […]

In November, Moz – an industry leader in SEO, inbound marketing, link building, and content marketing – published its 2018 survey and report of Local Search Ranking Factors. In it they provide expert-level analysis of the latest trends shaping digital marketing. The 2018 Local Search Ranking Factors report covers local pack (or finder ranking) factors, […]

On-page SEO does more than help renters find your website. When done correctly, it can also improve your lead quality by enhancing your digital foundation, making sure the right audience finds you during their search process. How to Optimize On-Page Ranking Factors The right content and keywords are a good place to start if you […]

The best way to ensure you earn and keep the top position on SERPs? Launch your website with as much built-in SEO as possible. If you already have an established website and need to improve your SERP ranking, you need to re-evaluate your SEO strategy. Regardless of when strategic SEO elements are implemented, the next […]

Have you ever utilized the voice search option on your phone? If so, you’re not alone. In 2017, 40 percent of adults used voice search every day. ComScore predicts that 50 percent of all searches will be done via voice by 2020, and 30 percent will be done on screenless smart devices like Echo, Alexa, […]

Local search marketing has created new ways to connect your business to audiences throughout the research and buying journey. Moz has paved the way for search engine optimization (SEO) technology and local search management since 2004. Their recently published State of Local SEO Industry Report 2019 represents survey responses from over 1,400 local marketers to […]

If you were to ask the average marketer what they think the core tenet of SEO copywriting is, they would probably tell you “keywords” and leave it at that. But we know there’s more to it. While SEO copywriting was once heavily focused on the implementation of a targeted keyword strategy, today the key to […]