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Are you ready to put the human back in your brand? Video is great for creating an emotional connection with the viewer. It also boasts the highest engagement of any type of media on social and can help attract potential influencers to promote your brand. We recommend using video to build a community around your […]

Algorithms. As marketers, we hear about them all the time, and it seems like they’re always changing – especially when it comes to social media. One day you’re at the top of your followers’ feeds, the next you might not show up at all. But all is not lost. If you want to stay ahead of […]

One of the best lease-up tactics you can master is to introduce a new community to the neighborhood using social media. Social media allows you to make online connections with fellow business owners, restaurants and bars, entertainment options, and of course, prospects. Branded social media pages also allow you to take further ownership over what […]

Social media extends your reach and gives you the opportunity to engage with your audience in new and exciting ways. But simply attaching your business name to a Facebook or Twitter profile isn’t enough to guarantee success. You need to actively manage your social accounts to see a return on investment. Here are the social […]

There is an increasing number of Millennials moving out and Baby Boomers downsizing who are driving multifamily housing demand. So, if you’re wondering how you can attract these demographics to your property, the answer is your online reputation. Everyone from Gen Z through Baby Boomers check social media and review sites. Your online reputation is […]

Your business’s reputation online matters. More than 90 percent of people say that online reviews impact their purchase decision. Not only are people making decisions about whether to lease from you, they are also more likely to find your website if you have strong reviews online. In fact, 84 percent of customers trust reviews when […]

If used appropriately, social media can be an extremely effective tool to market your multifamily community.

These days, we’re all more connected than ever, and there’s never been more opportunity for existing and potential customers to interact with your brand.

Paid search is currently the cornerstone of digital advertising, since being among the top search results is a sure way to drive more traffic to your site.