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Is Your Website Accessible to All?

G5 Posted March 3, 2020 by G5

Website accessibility remains one of the hottest topics in digital marketing today. For those unfamiliar with website accessibility, it is the practice of properly designing and coding websites so people with disabilities can use them. The most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG) 2.0 developed by the World […]

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What Renters Want

G5 Posted January 14, 2020 by G5

If it feels like multifamily renters are shifting towards touring fewer apartment communities before signing a lease, it’s because they are. According to the 2020 NMHC/Kingsley Apartment Resident Preferences Report, during their last apartment search, 38% of the survey’s 373,000 respondents toured 1-2 properties, 37% 3-4 properties, and only 12% 5-6 properties.  This trend is […]

Renter searching for apartment on laptop

What is Data-Driven Design?

G5 Posted October 15, 2019 by G5

If you’ve been following G5 long, you’ve probably heard us talk about the importance of “data-driven design,” but what does that phrase actually mean? For us, it means that all our website designs are informed by data. We do this to ensure a strong user experience and frictionless path to conversion. While many websites lean […]

How Microcopy Helps Senior Living Communities Drive More Tours

G5 Posted July 11, 2019 by G5

Websites designed to deliver great user experiences help senior living marketers drive more tours, leading to more leases. Designing a website for conversion includes a variety of factors that you may already be familiar with — font, colors, and content. Another UX component that contributes to your online success is microcopy, which can delight your […]

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How to Structure Your Website Using Visual Hierarchy

G5 Posted June 10, 2019 by G5

In order to attract prospective customers to your website, you need an effective SEO strategy. But to convert them? You need strong visual hierarchy. Website visual hierarchy helps promote specific content, encourage user engagement, and improves the overall experience for visitors. What is Visual Hierarchy? Visual hierarchy is one of the most important principles of […]

Update your website for visual hierarchy

Is it Time to Redesign Your Website?

G5 Posted January 28, 2019 by G5

Design trends change quickly, and if your website isn’t up-to-date, you may be missing out on new renters who don’t feel connected to your brand. Ask yourself, does my website appeal to my target audiences? Does it accurately represent my property? Is it encouraging users to take targeted, specific actions? If the answer to any […]

redesign your website

Improve Website Performance with Image Management

G5 Posted December 17, 2018 by G5

Images account for more than 60 percent of a website’s total bandwidth. Bandwidth is a costly commodity. If your website is image-heavy, it is probably responsible for the majority of your IT costs, including hosting and storage. In addition to the financial burden, you can lose leads and customers because your website takes too long […]

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4 Tips for Better Real Estate Website Navigation

G5 Posted October 29, 2018 by G5

The number one job of your website is to convert browsers into buyers. But it can’t do that if customers bounce because they can’t find what they’re looking for. While we’ve already written about the importance of page speed for keeping viewers onsite, you also need to understand how website navigation affects user experience and, […]

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How Users Interact with Your Brand on Mobile

G5 Posted October 1, 2018 by G5

If ever there was a time when the saying “the customer is always right” was true, it’s now. The digital landscape has fueled a new evolution of the face of consumerism: a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. And because of […]

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7 Tips for Getting the Design of Your Dreams

G5 Posted August 30, 2018 by G5

Marketing is an exercise in switching from left-brain thinking to right-brain thinking. And it can be exhausting. One minute, you are digging through spreadsheets, budgets, and campaign ROI. The next minute, you are thinking through the design of a new brochure or website. By the time you sit down with a designer to map out […]

7 Tips for Getting the Design of Your Dream | G5

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