G5 Lead Insights Improves Marketing Attribution 90% For Real Estate Property Management Marketers
Bend, Oregon, Apr 4, 2018 / Business Wire
G5 is pleased to announce Lead Insights, a new lead attribution system within the G5 Intelligent Marketing Cloud that delivers 90% more data to help marketers better understand both on- and off-line responses.
Lead Insights enables Real Estate Property Management Marketers to automatically attribute both web- and phone-based leads to digital marketing campaigns, enabling visibility to the source, medium, and keywords that generated an inquiry. Phone-based responses make up 90% of real estate property management responses. The first of G5’s new Intelligent Cloud key features, Lead Insights dynamically creates a 1:1 customer journey map across phone- and web-based touches, tracking when, how, and how often prospects responded to a specific digital campaign. Now every response can be attributed back to the campaign that drove it – enabling marketers to better understand the true value of each distinctive marketing channel. Lead Insights empowers marketers to be better and do better by knowing how well each channel performs regardless of how the customer chose to respond, both online and offline.
G5 is pioneering artificial intelligence capabilities that connect the customer journey together into a seamless experience for both the prospect and the marketer; prospects benefit by receiving more relevant information earlier in their customer journey, and marketers benefit from better understanding prospect’s individual interests, improved response rates, and visibility to broader trends and insights.
“Lead Insights delivers the information marketers need to optimize lead acquisition and conversion. Understanding how the customer responded is important in the real estate industry, and clients are asking that we provide more insight and source information about prospect phone calls, which are 90% of responses, and the bulk of their advertising cost”, says Dan Hobin, CEO of G5. “In addition to Lead Insights, we are planning additional capabilities to enhance the power of understanding prospect phone calls”.
G5’s Intelligent Marketing Cloud ensures that all marketing data across digital advertising, search engine optimization, web, mobile, reputation and social are integrated into a single data hub that spans the entire platform. In this manner, both historical and real-time data are used to understand campaign effectiveness and predict customer journeys. Campaigns can be updated and optimized continuously, rather than looking into the rear-view mirror using antiquated results from previous quarters.
Watch a 2 minute video about Lead Insights here.
As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled scalability and results through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization. With over a decade of experience across more than 7,000 properties throughout the U.S. and Canada, G5 was recently named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. The Bend, Oregon-based company was founded in 2005 and is backed by private equity investor PeakEquity Partners.
Media Contact: David Roussain, CMO 954-205-4493