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G5 Analytics: Use Data to Make Smarter Marketing Decisions

G5 Posted June 23, 2020 by G5

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

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What COVID-19 Is Teaching Us About Self Storage Marketing

G5 Posted June 22, 2020 by G5

We are three months into the COVID-19 global pandemic and we all know firsthand just how quickly and dramatically everyday life and normal business routines were forced to change. Nearly overnight, restaurants adapted to carry-out service only and the once-booming travel industry ground to a standstill. Without a doubt, industries hit hardest — particularly travel, […]

Maximizing Google My Business with Attribution and Call Scoring

G5 Posted May 27, 2020 by G5

When it comes to local search trends, the effective use of Google My Business (GMB) is quickly becoming a mandatory tool for all savvy marketers to embrace. Ever since it was introduced in 2014, GMB has been one of the key forces driving the importance of local SEO. GMB equips prospects with immediate and timely […]

Higher-Quality Leads: The Key To Smarter Marketing

G5 Posted May 19, 2020 by G5

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Video Basics: A Guide to Creating Your Best Video Content

G5 Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

Maximizing Leasing Season Results

G5 Posted April 21, 2020 by G5

As a seasoned multifamily pro, you know that leasing season runs May through September. Marketers ramp up their advertising efforts to catch the wave of new renters in the summer months. Like clockwork, you know what to expect.  Leasing Seasons Vary by Market In our 1H 2020 Multifamily State of the Industry report, we took […]

Self Storage State of the Industry Report: 1H 2020

G5 Posted April 17, 2020 by G5

Take your knowledge of the self storage industry to the next level with G5’s newest State of the Industry Report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them.  Here’s a chapter-by-chapter look at what […]

Self Storage State of the Industry report 1H2020 G5

Website Accessibility in the Era of COVID-19

G5 Posted April 13, 2020 by G5

The Internet is not only a critical source of information; it is also a place for people to conduct business and connect with others. It’s time for businesses to ensure their websites are up-to-date with the latest website accessibility best practices. Today, there are 7.6 million Americans who have a visual impairment. When websites aren’t […]

Multifamily Outlook and Marketing: COVID-19 Update

G5 Posted April 8, 2020 by G5

With COVID-19 at the forefront of every multifamily owner’s and operator’s mind, it is essential to monitor the rapidly changing economic conditions and understand the role marketing plays in helping you overcome the challenges ahead. G5’s latest Multifamily State of the Industry Report dives into the challenges facing the industry and how digital marketing can […]

Impact of COVID-19 on Self Storage

G5 Posted April 7, 2020 by G5

At the start of 2020, the self storage market was not without a number of challenges. Oversupply, consolidation, and rising advertising costs continued to plague the industry. With rising vacancy rates, many operators turned to short-term fixes, like free rent and deep discounts, to attract new renters.  In what seemed like an instant, our nation […]

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