Stay ahead of the market with our industry updates.

As marketers, it can be tempting to get distracted by the newest, latest and greatest, because we are supposed to be ahead of the game on new trends. But with search engine optimization (SEO) it’s not all about new plays, we need to have the fundamentals down, too. Keep reading to learn more about how […]

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]

Remember the toilet paper hoarding, banana bread baking, “this will only last six weeks” stage of the pandemic? Whew. Home became the four letter word for office, school, gym, Zoom room, and the every-place. And, it changed how renters approached everything from selecting a city to live in, to the number of bedrooms deemed too […]

Want to know something that’s harder to keep up with than the Kardashians when they’re no longer on E!? Keeping up with website accessibility.  We asked G5 subject matter experts — Ben Steward, VP Revenue and Thomas Lavallee, Sr. Director of Compliance — to break down the legal and technical landscape of website accessibility to […]

What’s cooler than being cool? Ice cold. What’s better than being best-in-class? A G5 + Knock best-in-class partnership.  When we say best-in-class, we mean being the kind of MarTech (marketing technology) company who teams up strategically with other industry-specific partners to make our client’s lives easier and provide better insights on your leads and leases. […]

A little louder for those in the back: your brand is what makes you stand out from your competition and be memorable to your customers. We heard from G5 designers and marketers — April O’Rourke, Caitlin Moriarty, and Christie Taylor — to get a crash course in building a UX-backed brand.  Let’s get to the […]

According to color researchers, when users leave a website — to never return (bye, Felicia) — it’s due to poor color choices and bad design choices 52% of the time. That’s huge! And while going through ROY G. BIV may seem pretty elementary, it’s important to anticipate and understand reactions that prospects may have to […]

Our eyes can be a pretty bossy sense, and sway our judgment. This means, designers hold the power to use typography and photography to grab attention and guide researching renters and seniors on their path to conversion. Read on to learn the basics of the visual side of branding. Typography Did you ever write coded […]

Back in the day, aka 2019, your property or community would be competing against other properties or communities. Seems straightforward, what changed? As all of our lives are increasingly online, and increasingly digitally-distracted, your property or community isn’t just competing to stand out against other similar businesses. Now you’re competing for attention against everything else: […]