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Top Tech Predictions for 2021

G5 Posted April 5, 2021 by G5

Some things in 2020 felt like the 100-meter dash: Fast. And, others felt like trudging through the water pit while running a 3000-meter steeplechase: A gritty endurance challenge.  Technology advancement and adoption ran both of these races with us. Simply put, if tech were a track-star, they’d compete in the decathlon, the ten-event Olympic competition […]

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Our Five Takeaways From the Ignite! Five for Five

G5 Posted March 30, 2021 by G5

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

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All in the Search

G5 Posted March 24, 2021 by G5

This month a year ago our collective world was turned upside down. Things that hadn’t seemed “risky” before — going to the grocery store, having a dinner party, or exercising at the gym — were suddenly fraught with questions. How many people? How far apart? Indoors or out? The ongoing impacts of the pandemic cross […]

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Three Marketing Lessons We Learned From Our Clients

G5 Posted March 17, 2021 by G5

We touched base with three G5 clients to pick their brains about customer-focused online experiences and digital marketing trends that have been successful in marketing to multifamily, self storage, and senior living. Here are the top three marketing tactics that have increased customer engagement and enhanced the online experience.  Social Strategy When it comes to […]

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What Does Google’s Algorithm Change Mean for Your Website?

G5 Posted March 8, 2021 by G5

Closures, openings, re-openings, new information, science, pandemic best-practices…we’ve been navigating quickly shifting unknowns for a year. One thing is for sure, by nimbly changing marketing tactics your team has increased it’s marketing agility, which is helpful when aligning your marketing strategy with new digital marketing trends. In our latest chapter of the G5 MarTech Report, […]

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Four Tips for Digital Advertising Beginners

G5 Posted March 2, 2021 by G5

It can be hard to know where to begin something new, and sometimes starting a new marketing tactic can feel daunting. There is so much to learn, and as a marketer, you know you want to advertise with intention. Building a baseline vocabulary of digital advertising terms like keywords, impressions, and clicks will help you […]

Digital Advertising For Beginners

G5 Posted February 16, 2021 by G5

Have you ever read an article about digital advertising strategies or optimizing ad spend, and finished feeling like you understood less about digital advertising than when you started reading? It can be a little intimidating to raise your virtual hand and say, “I don’t know what you’re talking about.” We get it, which is why […]

Self Storage Marketing Pro Tips in the Age of the Agile Customer

G5 Posted February 8, 2021 by G5

In today’s buy-it-from-your-couch-while-wearing-sweatpants world renters expect consistent, effortless, leasing experiences. Think about it, consumers can shop from nearly anywhere, for nearly anything, without the inconvenience of in-person transactions. The more cumbersome the buying experience, the more likely they are to take their business elsewhere. This isn’t going away, it’s accelerating.   E-commerce and the expectation of […]

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Adding Authenticity to the Senior Living Community Research Experience

G5 Posted February 3, 2021 by G5

Selecting a senior living community for the next phase of your life, or for the life of a loved one is a weighty decision in normal times. Psst! It’s no secret, that these aren’t normal times. But, there is finally a little hope with vaccination roll outs. With six feet apart, and virtual experiences being […]

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The Age of the Agile Renter

G5 Posted by G5

We know that six-feet apart is here for a little longer. Plus, we’ve been in *gestures dramatically* all of this for almost a year, so it’s not necessarily about getting back to where we were, but figuring out the best way to move forward. Here are our top takeaways from part one of our five-part […]

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