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Higher-Quality Leads: The Key To Smarter Marketing

Posted May 19, 2020 by G5

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Video Basics: A Guide to Creating Your Best Video Content

Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

Maximizing Leasing Season Results

Posted April 21, 2020 by G5

As a seasoned multifamily pro, you know that leasing season runs May through September. Marketers ramp up their advertising efforts to catch the wave of new renters in the summer months. Like clockwork, you know what to expect.  Leasing Seasons Vary by Market In our 1H 2020 Multifamily State of the Industry report, we took […]

Self Storage State of the Industry Report: 1H 2020

Posted April 17, 2020 by G5

Take your knowledge of the self storage industry to the next level with G5’s newest State of the Industry Report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them.  Here’s a chapter-by-chapter look at what […]

Self Storage State of the Industry report 1H2020 G5

Website Accessibility in the Era of COVID-19

Posted April 13, 2020 by G5

The Internet is not only a critical source of information; it is also a place for people to conduct business and connect with others. It’s time for businesses to ensure their websites are up-to-date with the latest website accessibility best practices. Today, there are 7.6 million Americans who have a visual impairment. When websites aren’t […]

Multifamily Outlook and Marketing: COVID-19 Update

Posted April 8, 2020 by G5

With COVID-19 at the forefront of every multifamily owner’s and operator’s mind, it is essential to monitor the rapidly changing economic conditions and understand the role marketing plays in helping you overcome the challenges ahead. G5’s latest Multifamily State of the Industry Report dives into the challenges facing the industry and how digital marketing can […]

Impact of COVID-19 on Self Storage

Posted April 7, 2020 by G5

At the start of 2020, the self storage market was not without a number of challenges. Oversupply, consolidation, and rising advertising costs continued to plague the industry. With rising vacancy rates, many operators turned to short-term fixes, like free rent and deep discounts, to attract new renters.  In what seemed like an instant, our nation […]

storage industry report COVID-19

G5 Updates: COVID-19

Posted March 23, 2020 by G5

The coronavirus (COVID-19) situation is evolving rapidly. During times of uncertainty, it’s important that we come together as a community and as a nation to look after each other, focus on preparation, and minimize panic. We’ll all get through this together. At G5, the interests and needs of our customers are a top priority. Here […]

Communicating During A Crisis

Posted March 16, 2020 by G5

Communication is Key During a Crisis Businesses, their employees, and their customers are scrambling to figure out what the next week or month looks like while we are all in the midst of the COVID-19 crisis. While daily routines are upended in the short-term, businesses are grappling with the wild ride in the market that […]

Is Your Website Accessible to All?

Posted March 3, 2020 by G5

Website accessibility remains one of the hottest topics in digital marketing today. For those unfamiliar with website accessibility, it is the practice of properly designing and coding websites so people with disabilities can use them. The most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG) 2.0 developed by the World […]

G5 website accessibility graphic

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