Blog

Stay ahead of the market with our industry updates.

Filter articles by

G5 Gives: Making the Holidays Merry and Bright in Central Oregon

Posted December 23, 2019 by G5

When CEO Dan Hobin founded G5 he had a vision of building a tech company in Bend, Oregon, where people could grow their careers and also give back to the community in meaningful ways. Giving is so ingrained in our company’s culture, it’s even a part of our Five to Thrive Values. In addition to […]

G5 donates to Bend's KIDS Center

Turn Marketing Into Move-Ins: Top Trends for 2020

Posted December 19, 2019 by G5

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

G5 2020 Marketing Trends

3 Tips to Increase Your Speed-to-Lead

Posted December 17, 2019 by G5

Many of today’s renters only visit one apartment community before signing a lease. That’s because most of the decision-making process now occurs online. If you want your sales staff to be more efficient, you need to increase your speed-to-lead. Digital marketing drives the right renters to your website and then converts them by offering options […]

Photo Quality is Key for Senior Living

Posted December 13, 2019 by G5

Have you ever been searching online or flipping through the pages of a magazine and come across the same image used in multiple ads for different businesses? It’s not a good look. No matter the industry, users can identify stock photos and those that are true to a community. In senior living, families want to […]

a hand holding a DSLR against white background

Where to Advertise Self Storage Units Online

Posted December 10, 2019 by G5

One of the questions self storage marketers ask us most often is where they should be advertising their units online. Self storage units should be advertised at each stage of the marketing funnel, on various channels, leading to the action of reserving a unit. Using digital advertising, you can drive demand for your storage units […]

Win the Amenities War with Smart Home Technology

Posted December 5, 2019 by G5

In the past, renters chose communities that offered entertainment-focused amenities, like a clubhouse with a swimming pool. But now that the majority of people own computers and smartphones, amenities like business centers have gone the way of the dinosaurs. Today’s renters-by-choice prefer energy savings, safety, and convenience over onsite entertainment. Multifamily properties that adopt new […]

smart home technology

Why Video Should Be a Part of Every Senior Living Marketer’s Strategy

Posted December 3, 2019 by G5

Video consumption continues to increase year-over-year and there’s no signs of slowing. Businesses across the US are investing in video and for good reason — more than 50 percent of consumers say they prefer video content over other types of content. In the senior living industry, video helps marketers drive more move-ins and improves the […]

iphone video

2020 Multifamily Marketing Trend: Chatbots

Posted November 20, 2019 by G5

Use of automation and artificial intelligence is on the rise in multifamily and chatbots are a prime example. A chatbot is an online instant messaging tool programmed to interact with humans and perform certain tasks. This new smart tech helps marketers recruit new renters and helps residents with common requests like submitting payments and maintenance […]

Human interacting with chatbot

How to Choose a Self Storage Digital Marketing Partner

Posted November 14, 2019 by G5

Digital marketing provides self storage operators with a wealth of data and information about prospects and customers that can be used to make smarter marketing decisions. We recently blogged about how to get started with digital marketing and how you can translate digital marketing data into action. Today, we discuss how to choose a self […]

Introducing Predictive Marketing

Posted November 12, 2019 by G5

Before the internet and its digital revolution, consumers consulted relatively few channels before making a rental decision – TV, radio, and magazines, for example. But today’s marketers don’t have it so easy. In fact, the renters’ journey has become so complex that it averages 20 stops along the way. With so many touchpoints, how do […]

G5 Cross-Channel Spend Optimizer

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo