Berkshire Communities Case Study

G5 & Berkshire deliver Lease-Up Strategies

The term “lease-up” refers to a time period when a new property must reach stabilized occupancy by attracting and retaining tenants. This time period is crucial because each month of low occupancy diminishes the property’s return on investment—potentially leading to a loss of profit. Berkshire’s partnership with G5 included focusing on its lease-up properties to maximize profits through improved PPC advertising. View the case study.

Combining Berkshire’s Knowledge with G5’s Skills


  • Speed up occupancy on lease-up properties
  • Cut costs and capture more mobile traffic
  • Improve SEO practices and PPC advertising
  • Redesign entire website portfolio


  • Use G5 Marketing Cloud and the expertise of the G5 Paid Advertising team to drive more qualified leads at a lower cost


  • Reduced PPC costs by nearly half
  • Increased lease-up profits by $500,000
  • Attained lead conversion ratio of 38% and closing ratio of 33%

G5 serves as an effective partner for helping Berkshire Communities develop and execute a cutting edge digital marketing strategy. G5 helps us reach prospects in the way they prefer to shop, and we look forward to continuing to evolve our platform to best serve the needs and preferences of our residents and prospects.

Brandon Hornibrook, Internet Marketing Director, Berkshire Communities

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