Dropped ILSs to Save $500,000while Tripling Website Leads
- 100%increase in website traffic in just six months
- 3Xthe number of new leads coming from community websites
- $500,000savings per year by dropping all ILSs
Case & Associates Properties, Inc. is a property management company with a portfolio of nearly 30,000 residential apartment units operating in five states.
Challenges They wanted to eliminate their reliance on Internet Listing Services (ILSs) to reduce costs and optimize ROI by focusing on the most effective marketing channels.
“The process with other companies we tested was so painful we didn’t even let them go live with any websites.” —Crystal Tolen, Regional Vice President, Case & Associates Properties, Inc.
Solution The property management company partnered with G5 to develop over 90 high-performing community websites. ImpactCase & Associates dropped ILSs and saved $500,000 while tripling their website leads.
What G5 products/services did the client use?
- Digital Advertising
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