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Three Ways to Add Authenticity to Your Multifamily Marketing

G5 Posted February 22, 2021 by G5

In today’s work-from-home, hybrid-or-remote-school-from-home, comfy-pant-friendly world renters expect frictionless, authentic experiences from your property.  This isn’t just a “COVID thing,” it’s here to stay. The expectation of frictionless online shopping and researching experiences have been on the rise since Amazon started offering 1-click shopping cart checkout in 1999. From the first stay-at-home orders through everything […]

How to Bring Authenticity to the Online Space?

G5 Posted February 3, 2021 by G5

Properties have historically relied on in-person interactions to bring brand authenticity to their property and to the leasing experience. But, we know six feet apart is here for a little longer. Plus, it’s not necessarily about getting back to where we were, but instead figuring out the best way to move forward. Here are the […]

Woman packing belongings into box.

Find More Move-In Ready Seniors

G5 Posted December 9, 2020 by G5

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

Photo of People all walking one direction

Social Media Tips to Elevate Engagement

G5 Posted November 30, 2020 by G5

Does managing and creating content for your property or community’s social media channels ever seem like “one more thing to do?” Or, does it feel daunting to come up with something clever to say under pressure? You’re not alone. Here are seven social media tips and tricks to elevate your property or community’s social media […]

Yellow Megaphone

Math for Marketers

G5 Posted November 23, 2020 by G5

Has it been a minute since you took algebra? Or have you had to refresh while teaching your teenager via distance learning? We know executives are looking to marketing teams for numbers, metrics, percent change, percent difference, and to figure out which numbers are significant to the company (and ultimately, how to replicate that kind […]

Mathematics on an tablet

Futr Forum: The Future is Bright

G5 Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

Google Ads for Beginners

G5 Posted October 2, 2020 by G5

Google Ads continue to be a best-in-class online advertising source, and according to Google, for every dollar a business spends on Google Ads, they earn eight dollars in revenue through Google Search and Ads. G5 works with our advertising partners to run digital advertising campaigns for a wide range of client needs. Here are a […]

Person typing on laptop.

What’s the difference between SEO & SEM?

G5 Posted September 24, 2020 by G5

SEM, SEO… What is this? A serving of alphabet soup? No, not quite. Let’s dig into the basics of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). We’ll cover what they are, how they fit together, how they are different, and why these differences impact your bottom line.  What is SEO? According to Moz, […]

The letters SEO and SEM written on sticky notes.

5 Self Storage Marketing FAQs You Don’t Want to Miss

G5 Posted September 14, 2020 by G5

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

Searching for self storage on mobile.

The Untold Story of Multifamily Leasing Season

G5 Posted September 9, 2020 by G5

The first rule in any business: know your customer. Understanding how and when renters search is essential to convert website traffic into leases. It allows marketers to align digital advertising spend to time periods where it will have the greatest impact on a renter’s journey. Multi-touch attribution allows us to understand a nuanced story of […]

multi-touch attribution helps us understand multifamily leasing season

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