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Old School Marketing Tactics You Need to Ditch and 3 You Need to Focus on Now
Posted March 29, 2019 by G5Do you remember the last time you opened up the Yellow Pages to search for a self storage facility, apartment community, or senior living community? If you’re anything like us, it’s probably been about a decade. In today’s digital age, old school marketing tactics like phone book advertising have gone the way of the 8-track. […]
The Easy Way to Become a Digital Marketing Strategist
Posted March 22, 2019 by G5The role of a digital marketing strategist is to connect digital to all other aspects of a company’s business in order to drive opportunities for growth and make data-driven, informed decisions. But understanding customer interactions across all touchpoints remains a challenge for many marketing teams throughout the real estate industry. By partnering with a front-end […]
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Breaking Down the Debate: Multi-Domain vs. Single Domain
Posted January 9, 2019 by G5One of the most common questions we’re asked by clients is whether they should use a single domain or multi-domain strategy for their websites. The short answer? It depends on your goals, as there are benefits to each. Let’s break it down. What is a Single Domain Strategy vs. a Multi-Domain Strategy? First things first: […]
The Secret to Reducing ILS Dependency
Posted January 4, 2019 by G5The secret to reducing your internet listing service (ILS) dependency is recognizing the high cost of paying for a lead aggregator. Spend more efficiently and effectively by taking back control over the experience you offer leads and customers. Relying on an ILS costs more than just the dollar amount at the end of your contract. […]
Top 10 Reasons You Need a Front-End Marketing Partner
Posted November 28, 2018 by G5The right marketing partner elevates your brand, helping you reach more prospects across all channels. If your in-house marketing team is limited by time and expertise, or if you feel like you’re losing control to a full-stack operation, it’s time to consider a front-end marketing partner. The key word here is partner – you don’t […]
Meet Gen Z
Posted November 9, 2018 by G5For years, marketers have been focusing on understanding the demographic behemoth that is the millennial generation. But there is a new buying force on the market, and with oldest now turning 22, they are joining the workforce in masses. It’s time to understand Gen Z – especially since their lifestyle and spending habits are very […]
Looking Ahead to Your 2019 Marketing Strategy
Posted November 2, 2018 by G5As the final quarter of 2018 comes to a close, it is time to look ahead to your 2019 marketing strategy. The first step in doing so is to evaluate industry trends that are driving competition in rental markets. Business has been good across industries – Multifamily, Senior Living, and Self Storage – which means […]
Plan Now for Unique Resident Events in 2018
Posted December 20, 2017 by G5Don’t just host the same, tired events at your community. Try something different to truly engage your residents.
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