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GMB? No, It’s Now GBP!

Posted January 5, 2022 by G5

As marketers, you know that words matter, names matter. What you call something tells your audience what you value, and a little bit about why it’s important. Sometimes names need to be changed to keep up with the intent behind the name,which is exactly what happened with Google My Business.  Online Reputation Management Matters According […]

Image of a computer with GMB crossed out on the screen.

The Influence of Google My Business on the Senior Living Sales Cycle

Posted December 13, 2021 by G5

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

Image of two seniors sitting on a park bench pointing to something on a mobile devvce.

Our Five Takeaways From the Ignite! Five for Five

Posted March 30, 2021 by G5

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

sparkler firework at night

Social Media Tips to Elevate Engagement

Posted November 30, 2020 by G5

Does managing and creating content for your property or community’s social media channels ever seem like “one more thing to do?” Or, does it feel daunting to come up with something clever to say under pressure? You’re not alone. Here are seven social media tips and tricks to elevate your property or community’s social media […]

Yellow Megaphone

Reputation Management: Tips and Templates to Respond to Reviews Like a Pro

Posted August 18, 2020 by G5

The golden rule of reputation management is simple: respond to every review, both positive and negative. Your reputation is valuable, and one negative online review can drive away 30 potential leads. But before you begin responding to reviews, it’s smart to develop a streamlined reputation management strategy. Thus ensuring that all team members know exactly […]

Reputation Management Tips and Templates to respond to online reviews

What You Need to Know About Facebook Ads & FHA Compliance

Posted October 29, 2019 by G5

On March 28, 2019, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook, stating that its advertising practices violate the Fair Housing Act (FHA). HUD asserted that Facebook violated the FHA by “encouraging, enabling, and causing” housing discrimination through its advertising platform. The FHA and similar state and local laws prohibit […]

How to Use Sentiment Analysis to Improve Brand Equity

Posted October 11, 2019 by G5

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

Businesswoman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.

Why Self Storage Companies Should Be Using Facebook Business

Posted October 3, 2019 by G5

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

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What To Do When You Get a Bad Review

Posted July 2, 2019 by G5

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Smiling senior man sitting at a table outside on his patio working online with a laptop and drinking a cup of coffee

How Sentiment Analysis Can Alert You To Problems in Your Communities

Posted June 24, 2019 by G5

Multifamily owners and operators with extensive community portfolios must be able to keep a pulse on what’s happening and what’s being said about every property, which can be difficult. Sentiment analysis may be the solution you need to keep eyes and ears on what’s happening at each. This technology alerts you to problems happening in […]

How multifamily marketers can use sentiment analysis to monitor onsite performance

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