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How to Use Sentiment Analysis to Improve Brand Equity

Posted October 11, 2019 by G5

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

Businesswoman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.

Why Self Storage Companies Should Be Using Facebook Business

Posted October 3, 2019 by G5

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

Social media marketing sharing like signs.

What To Do When You Get a Bad Review

Posted July 2, 2019 by G5

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Smiling senior man sitting at a table outside on his patio working online with a laptop and drinking a cup of coffee

How Sentiment Analysis Can Alert You To Problems in Your Communities

Posted June 24, 2019 by G5

Multifamily owners and operators with extensive community portfolios must be able to keep a pulse on what’s happening and what’s being said about every property, which can be difficult. Sentiment analysis may be the solution you need to keep eyes and ears on what’s happening at each. This technology alerts you to problems happening in […]

How multifamily marketers can use sentiment analysis to monitor onsite performance

Leverage User-Generated Content to Drive More Demand

Posted June 12, 2019 by G5

The popularity and reach of social media has revitalized the concept of user-generated content and made it essential to any multifamily brand’s digital marketing strategy. Using content created by fans of your brand comes at little-to-no-cost to your business, which lowers customer acquisition cost and encourages engagement with your audience. User-generated content includes testimonials, social […]

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Are Bad Reviews Turning Away Customers?

Posted May 30, 2019 by G5

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

Mid adult Caucasian male photographer concentrates while using a desktop computer to review photos.

Use Video to Boost Social Engagement

Posted March 15, 2019 by G5

Are you ready to put the human back in your brand? Video is great for creating an emotional connection with the viewer. It also boasts the highest engagement of any type of media on social and can help attract potential influencers to promote your brand. We recommend using video to build a community around your […]

Happy girl at home speaking in front of camera for vlog. Young black woman working as blogger, recording video tutorial for Instagram, Facebook and Internet

How to Stay Ahead of Social Media Algorithms

Posted January 30, 2019 by G5

Algorithms. As marketers, we hear about them all the time, and it seems like they’re always changing – especially when it comes to social media. One day you’re at the top of your followers’ feeds, the next you might not show up at all. But all is not lost. If you want to stay ahead of […]

Two female programmers working on new project.They working late at night at the office.

Best Practices for Responding to Online Reviews

Posted January 2, 2019 by G5

According to Moz’s 2018 Local Search Ranking Factors, review signals are one of the fastest growing thematic signals for local search. David Mihm, founder of Tidings and former Director of Local Search Strategy for Moz said, “Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those […]

Customer review, Usability Evaluation, Feedback, Rating system isometric concept. Vector illustration

Speed Up Lease-up with Social Media

Posted December 26, 2018 by G5

One of the best lease-up tactics you can master is to introduce a new community to the neighborhood using social media. Social media allows you to make online connections with fellow business owners, restaurants and bars, entertainment options, and of course, prospects. Branded social media pages also allow you to take further ownership over what […]

Waiting for the taxi in Times Square New York, USA. Using social media.

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