Blog

Stay ahead of the market with our industry updates.

Filter articles by

What COVID-19 Is Teaching Us About Self Storage Marketing

G5 Posted June 22, 2020 by G5

We are three months into the COVID-19 global pandemic and we all know firsthand just how quickly and dramatically everyday life and normal business routines were forced to change. Nearly overnight, restaurants adapted to carry-out service only and the once-booming travel industry ground to a standstill. Without a doubt, industries hit hardest — particularly travel, […]

Higher-Quality Leads: The Key To Smarter Marketing

G5 Posted May 19, 2020 by G5

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Video Basics: A Guide to Creating Your Best Video Content

G5 Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

Self Storage State of the Industry Report: 1H 2020

G5 Posted April 17, 2020 by G5

Take your knowledge of the self storage industry to the next level with G5’s newest State of the Industry Report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them.  Here’s a chapter-by-chapter look at what […]

Self Storage State of the Industry report 1H2020 G5

Impact of COVID-19 on Self Storage

G5 Posted April 7, 2020 by G5

At the start of 2020, the self storage market was not without a number of challenges. Oversupply, consolidation, and rising advertising costs continued to plague the industry. With rising vacancy rates, many operators turned to short-term fixes, like free rent and deep discounts, to attract new renters.  In what seemed like an instant, our nation […]

storage industry report COVID-19

Is Your Website Accessible to All?

G5 Posted March 3, 2020 by G5

Website accessibility remains one of the hottest topics in digital marketing today. For those unfamiliar with website accessibility, it is the practice of properly designing and coding websites so people with disabilities can use them. The most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG) 2.0 developed by the World […]

G5 website accessibility graphic

How to Achieve Predictable Marketing Spend at Scale

G5 Posted February 25, 2020 by G5

As a self storage operator, you spend a lot of time budgeting and creating a financial plan for the year ahead, which is why unpredictable marketing spend — whether too much or too little — can lead to big headaches down the line. It may sound crazy, but underspending and exceeding revenue forecasts can actually […]

Hand Writing Cash Flow on Blackboard

G5 Smart Digital Advertising Drives Higher Quality Conversions at a Lower Cost

G5 Posted January 30, 2020 by G5

Search engine optimization (SEO) remains the most cost-effective tactic for driving qualified traffic to your website, but SEO alone doesn’t always deliver the volume of leads you need to keep your property at maximum occupancy. This is where G5 Smart Digital Advertising comes in. Unlike traditional digital advertising that relies solely on individual people to manage campaigns, […]

G5 Product Highlight: Smart Digital Advertising

Self Storage eBook: Increase Revenue with Digital Marketing & Online Leasing

G5 Posted January 28, 2020 by G5

If you read our 2H19 Digital State of the Industry Report for self storage, it won’t come as a surprise that most primary and secondary markets are oversaturated. With competition at an all-time high, a smart digital marketing strategy is your best bet to attract and convert the most leads. In fact, your revenue growth […]

Cover of G5's new Self Storage eBook

The Basics of UX Website Design for Customer Experience

G5 Posted January 7, 2020 by G5

A lot of exciting new marketing technologies rolled out last year – and even more are set to be released in 2020. But before you start adding any new tech onto your stack, you need to have the basics of customer experience marketing locked in.  Customer experience marketing is showing you understand your customer and […]

Graphic design studio showing ux design website

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo