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Generate More Revenue With Automation Technology

G5 Posted August 6, 2019 by G5

A major perk of owning a self storage business is that you can easily automate or downsize resources in order to increase revenue. Unlike other commercial real estate sectors, simplifying the leasing process is a breeze thanks to innovative technologies. From kiosks that act as your sales team to the use of Dynamic Ads that […]

Automation technology drives more self storage revenue

Lower Overhead Costs with 24-Hour Leasing

G5 Posted July 23, 2019 by G5

Self storage facilities that offer 24-hour leasing solutions have lower overhead costs and enjoy higher revenue than those who don’t. For years, self storage facilities have focused on having people onsite to conduct tours and talk to prospective renters. While this can be great for developing relationships, it can also result in a lot of […]

24-hour leasing kiosk

Know Where Your Money is Going with Transparent Reporting

G5 Posted July 9, 2019 by G5

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

Blur of statistics charts displayed on laptop screen,Financial graph,Business analysis conceptBlur of statistics charts displayed on laptop screen,Financial graph,Business analysis concept

Are Bad Reviews Turning Away Customers?

G5 Posted May 30, 2019 by G5

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

Mid adult Caucasian male photographer concentrates while using a desktop computer to review photos.

Use Social Media Ads to Find Nearby Self Storage Prospects

G5 Posted May 19, 2019 by G5

We recently blogged about why you need a location-specific digital strategy and using social media ads to find nearby prospects ties directly into that plan. Social media ads use geotargeting to deliver content to prospective renters based on their geographic location. Rather than spearheading a national ad campaign, social media advertising is an efficient, effective […]

Rear view of worker holding box outdoor

This May Be Why People Aren’t Leasing Your Units

G5 Posted May 7, 2019 by G5

When renters reach a self storage website that doesn’t include real-time pricing and availability, or the flow of the website isn’t intuitive, bounce rates skyrocket and units remain vacant. In a competitive self storage market that saw average rents decrease in 2018 due to concessions, increased delivery, and high occupancy goals, operators need to overcome […]

Photo of a little cheerful boy moving into his new family home

Stand Out with Niche Self Storage

G5 Posted April 29, 2019 by G5

In 2018, average rents in the self storage industry decreased nationwide due to concessions, increased delivery, and high occupancy goals. Research also shows that demand hasn’t kept up with the supply increase over the last several years, but will likely be carried by the storage needs of millennials, baby boomers, and Gen Z. In order […]

Resting wine bottles stacked on wooden racks in cellar

Turn Naysayers into Early Adopters

G5 Posted April 17, 2019 by G5

One of the biggest challenges facing self storage operators is the adoption of new technologies by onsite staff. Whether you want to bring in self-service kiosks, utilize Bluetooth locks, or transition the entire rental process online, operators generally have more issues with staff members warming up to the new technology than with the technology itself. […]

Customer service executive talking on headset in office

You Need a Self Storage Brand. Here’s Why.

G5 Posted April 8, 2019 by G5

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

Two children little girls home in a cardboard ship play captains and sailors

Ramp-Up for Summer with Smart Digital Advertising

G5 Posted March 27, 2019 by G5

As the amount of daylight increases, so does the number of searches for storage units. Search queries peak in July with a high volume of searches also occurring in May and August. With the official start of spring in the rearview, now is the time to ramp up your digital advertising campaigns for the influx […]

African descent family moving into a new home. Mother, father and daughter. Real estate sign. Home in background. Spring or summer season.

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