Stay ahead of the market with our industry updates.

Filter articles by

A Guide to Understanding Data Privacy for Self Storage Marketers

G5 Posted March 13, 2019 by G5

Self storage marketers continue to see an increase in online leasing and transactions, which also leads to the need to better understand data privacy. In May 2018, the European Union enacted the General Data Protection Regulation (GDPR), which fundamentally changed the way data is handled across every sector of business. A similar federal law doesn’t […]

lock and network cables connected to router ports

Three Tips to Overcome Softening Self Storage Markets

G5 Posted March 8, 2019 by G5

In our newest Self Storage State of the Industry report, we talked a lot about softening markets. Demand for self storage units has not kept up with the significant increase in supply over the last several years. And with 9.6 percent of existing self storage inventory units under construction or in planning phases, it’s not […]

Mid adult male architect going through housing plan at construction site while using digital tablet. There are people in the background.

Give Storage Searchers What They Want: Answers

G5 Posted February 25, 2019 by G5

The rise of mobile has revolutionized how people search, learn, make decisions, and buy self storage services. Our digitally empowered consumer force now expects to be served and assisted by brands with relevant, immediate, and hyper-personalized information. Google calls this “the age of assistance,” and it is considered the new battleground for how self storage […]

Several unpacked carton boxes with office supplies, laptop, papers, calculator and green plant in flowerpot on top of packages

Automate with a Self Storage CRM to Convert More Leads

G5 Posted February 18, 2019 by G5

Customer service is crucial to self storage operational success – from attracting new customers to increasing revenue and reducing churn. One of the most effective ways to improve your customer service strategy is to invest in a customer relationship management (CRM) software. What can a CRM do for your self storage facilities? CRM systems automate […]

Couple on the meeting with professional

Self Storage State of the Industry Report: First Half 2019

G5 Posted February 13, 2019 by G5

Your marketing strategy starts with a holistic understanding of the latest self storage investment opportunities and market trends. G5’s newest Self Storage State of the Industry Report reviews data and insights from the first half of 2019. This comprehensive overview focuses on market trends and what influences industry-specific supply and demand, construction starts, key markets […]

Self Storage State of the Industry G5

Mirror Your Property Needs with G5 Dynamic Ads

G5 Posted January 24, 2019 by G5

According to Google, “over 60 percent of people expect brands to provide consumers with information they need when they need it.” This means that companies need to be immediately available. Overcome this high expectation from the get-go with refined advertising that mirrors your property needs and self qualifies leads. Dynamic advertising is mutually beneficial. You […]

Close Up Of Woman Carrying Sofa Into New Home On Moving Day

Digital Marketing for Self Storage Acquisitions: What You Need to Know

G5 Posted January 22, 2019 by G5

Self storage continues to be one of the best real estate investments you can make. If you’re planning on acquiring new facilities in 2019, we recommend having a pre-launch marketing strategy in place so that you make the most of the time leading up to acquisition. Make the transition a success from day one by […]

Young couple carrying big cardboard into a new home.Moving house.Real estate concept.

Want to Compete with REITs? You Need This on Your Website.

G5 Posted January 7, 2019 by G5

Even with a significant market share, the vast majority of self storage facilities are still independently owned and operated. When evaluating new ways to effectively compete with REITs, ask yourself: “Do customers really know the difference between my facility and one that is REIT-controlled?” One of the best ways to offer the same experience as […]

Packing and storage

Self Storage Technology Trends

G5 Posted December 27, 2018 by G5

Self storage technology continues to advance and offer a new, more diversified customer relationship management scope. What role does technology currently have in your security measures and customer experience? If it’s limited or non-existent, you should start looking into the following trends and tools in 2019. Tech-based equipment and operating systems reduce staff time, increase […]

fingerprint and access control in a self storage building

Say Goodbye to Your Self Storage Lead Aggregator in 2019

G5 Posted December 12, 2018 by G5

Does your lead aggregator deliver qualified leads directly to your sales team? If the answer is no, then we have a New Year’s resolution for you – one that will lead to higher conversion rates, increased NOI, and a stronger brand presence. Say hello to 2019 by saying goodbye to your self storage lead aggregator. […]

Photo of a young woman sitting at her desktop computer, having some hot coffee to help her trough a late night shift

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo