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Do you know the difference between customer service and customer experience? Although similar, there are distinctions between the two. Customer service is how you interact with your customers; customer experience encompasses the entirety of your business relationship. The experience begins with discovery of your self storage facility and continues throughout the buyer’s journey to purchases […]

A major perk of owning a self storage business is that you can easily automate or downsize resources in order to increase revenue. Unlike other commercial real estate sectors, simplifying the leasing process is a breeze thanks to innovative technologies. From kiosks that act as your sales team to the use of Dynamic Ads that […]

Self storage facilities that offer 24-hour leasing solutions have lower overhead costs and enjoy higher revenue than those who don’t. For years, self storage facilities have focused on having people onsite to conduct tours and talk to prospective renters. While this can be great for developing relationships, it can also result in a lot of […]

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

We recently blogged about why you need a location-specific digital strategy and using social media ads to find nearby prospects ties directly into that plan. Social media ads use geotargeting to deliver content to prospective renters based on their geographic location. Rather than spearheading a national ad campaign, social media advertising is an efficient, effective […]

When renters reach a self storage website that doesn’t include real-time pricing and availability, or the flow of the website isn’t intuitive, bounce rates skyrocket and units remain vacant. In a competitive self storage market that saw average rents decrease in 2018 due to concessions, increased delivery, and high occupancy goals, operators need to overcome […]

In 2018, average rents in the self storage industry decreased nationwide due to concessions, increased delivery, and high occupancy goals. Research also shows that demand hasn’t kept up with the supply increase over the last several years, but will likely be carried by the storage needs of millennials, baby boomers, and Gen Z. In order […]

One of the biggest challenges facing self storage operators is the adoption of new technologies by onsite staff. Whether you want to bring in self-service kiosks, utilize Bluetooth locks, or transition the entire rental process online, operators generally have more issues with staff members warming up to the new technology than with the technology itself. […]

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]