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Turn Marketing Into Move-Ins: Top Trends for 2020

G5 Posted December 19, 2019 by G5

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

G5 2020 Marketing Trends

Where to Advertise Self Storage Units Online

G5 Posted December 10, 2019 by G5

One of the questions self storage marketers ask us most often is where they should be advertising their units online. Self storage units should be advertised at each stage of the marketing funnel, on various channels, leading to the action of reserving a unit. Using digital advertising, you can drive demand for your storage units […]

How to Choose a Self Storage Digital Marketing Partner

G5 Posted November 14, 2019 by G5

Digital marketing provides self storage operators with a wealth of data and information about prospects and customers that can be used to make smarter marketing decisions. We recently blogged about how to get started with digital marketing and how you can translate digital marketing data into action. Today, we discuss how to choose a self […]

How to Translate Self Storage Digital Marketing Data into Action

G5 Posted November 6, 2019 by G5

As competition in the self storage industry continues to heat up, digital marketing is no longer a “nice-to-have,” it’s a must. Implementing a storage-specific digital marketing strategy provides businesses with endless opportunities to connect with customers in ways that go beyond print and physical marketing. We recently blogged about how to get started with digital […]

Get Started with Self Storage Digital Marketing

G5 Posted October 18, 2019 by G5

Widely viewed as one of the best investments in commercial real estate, the self storage industry continues to grow – and that means more competition across the board. With street rates decreasing in nearly 75% of the top metros year-over-year according to the September 2019 Yardi Matrix National Self Storage Report, having a digital marketing […]

Why Self Storage Companies Should Be Using Facebook Business

G5 Posted October 3, 2019 by G5

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

Social media marketing sharing like signs.

Case Study Review: Smart Self Storage

G5 Posted September 19, 2019 by G5

Self storage marketing and advertising costs are up across the industry with REITs reporting a 16% increase in year-over-year spend. As the 2020 budget season approaches, now is the time to consider investing in new technologies to manage these rising costs. In our newest case study, we show you how implementing G5 Lead Insights increased […]

Smart Self Storage Case Study Review

NEW Digital State of the Industry Report – Self Storage 2H 2019

G5 Posted September 10, 2019 by G5

G5’s Digital State of the Industry Report – Self Storage 2H 2019 is ready for download. In this report, we take a look at the factors impacting the market today and provide actionable insights into how digital marketing can help you become more efficient to generate more revenue. We also review storage rental search data […]

Economic Outlook: The Factors Driving Self Storage

G5 Posted September 3, 2019 by G5

Going into the third quarter of 2019, the demand for self storage rentals remains strong with positive demographic trends, low unemployment rates, and sustained economic growth all contributing to the current state of the industry. We see the development of new facilities mirroring state-to-state and county-to-country migration patterns. Millennials continue to drive demand for self […]

Control the Customer Experience from the First Click

G5 Posted August 13, 2019 by G5

Do you know the difference between customer service and customer experience? Although similar, there are distinctions between the two. Customer service is how you interact with your customers; customer experience encompasses the entirety of your business relationship. The experience begins with discovery of your self storage facility and continues throughout the buyer’s journey to purchases […]

Customer experience

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