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Climate-Controlled Storage: The Great Debate

G5 Posted December 7, 2018 by G5

Development of high-end self storage properties is on the rise, and so is the proliferation of climate-controlled storage units – or some version of them at least. What many owners and operators don’t know however, is that self storage units must meet very specific requirements to constitute as climate controlled. It is common throughout the […]

Empty open door self storage unit for rental

Increase the Value of Your Self Storage Property with These 5 Tips

G5 Posted November 16, 2018 by G5

Are you actively maximizing the value of your self storage property? Whether the answer is yes or no, there is always more that can be done. Let’s look at your property as a whole to learn value-add methods that work inside and out, throughout your community, and online – all while increasing your NOI. Property […]

self storage isolated on white background

How Millennials Are Saving Real Estate Rentals

G5 Posted November 12, 2018 by G5

From department stores to diamonds to bars of soap, millennials have been credited with killing dozens of industries and brands. But it’s not all bad news: this forceful group also has the power to reboot and save a product or idea – like the rental industry. Millennials are expected to be America’s largest generation by […]

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Marketing for Self Storage Seasonality

G5 Posted November 7, 2018 by G5

This fall, get ahead of the game with a seasonal marketing plan. Self storage seasonality can be both predictable and contrasting. Identifying these quarterly changes ahead of time will help you make the most of high and low seasons. First, let’s review how search and paid advertising change throughout the year. Next, we’ll take a […]

top view on packaging material.

Self Storage Revenue Management

G5 Posted October 22, 2018 by G5

Self storage customers move quickly. Are you taking the necessary steps to meet their immediate need and effectively manage your property? You may have a hard and fast goal of reaching –  and keeping – 100 percent occupancy. If this is your focus, and you’ve reached stabilization of at least 85 percent, you’re missing a […]

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How to Maximize Self Storage Digital Advertising Effectiveness

G5 Posted October 18, 2018 by G5

The digital landscape has reshaped self storage consumer behavior. Marketers must reach a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. Today’s self storage customer moves quickly, and expects you to meet them with accurate facility information. One way to meet customer demand […]

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Top 10 Self Storage Markets to Watch

G5 Posted October 8, 2018 by G5

The impressive increase in both supply and demand for self storage has transformed the marketplace. We’ve reviewed current self storage industry data to focus on the top ten market regions for 2018, based on population and employment growth. There has been significant development over the past two years, and we are beginning to see supply […]

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Stay Informed: G5’s Investment Performance and Market Watch for Self Storage

G5 Posted August 2, 2018 by G5

G5’s Self Storage State of the Industry Report for the first half of 2018 is now available to download. The report is a comprehensive overview of economic outlook, current industry policies, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with innovative digital advertising channels. Report Recap: […]

G5 Self Storage State of the Industry Report 2018

Outshine Local REITs with Dedicated Community Engagement

G5 Posted July 24, 2018 by G5

Chances are, the majority of your customers are either new or established members of your community, rather than transients just passing through the area with a need to store their belongings somewhere, anywhere. As both supply and demand for self storage increases, now is the time to differentiate your company from competitors, like the local REITs, […]

Outshine Local REITs with Dedicated Community Engagement | G5

Self Storage Marketing: Start-Up Checklist

G5 Posted July 3, 2018 by G5

Whether you’re opening another location or starting a new Self Storage business, there are a seemingly endless number of essential steps you need to take before you can open your doors. Don’t let this stress you out; just take it one step at a time. Once you’ve tackled the essentials, like understanding growth potential, start-up […]

Self Storage Marketing: Start-Up Checklist | G5

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