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Images account for more than 60 percent of a website’s total bandwidth. Bandwidth is a costly commodity. If your website is image-heavy, it is probably responsible for the majority of your IT costs, including hosting and storage. In addition to the financial burden, you can lose leads and customers because your website takes too long […]

Have you ever utilized the voice search option on your phone? If so, you’re not alone. In 2017, 40 percent of adults used voice search every day. ComScore predicts that 50 percent of all searches will be done via voice by 2020, and 30 percent will be done on screenless smart devices like Echo, Alexa, […]

Does your lead aggregator deliver qualified leads directly to your sales team? If the answer is no, then we have a New Year’s resolution for you – one that will lead to higher conversion rates, increased NOI, and a stronger brand presence. Say hello to 2019 by saying goodbye to your self storage lead aggregator. […]

Local search marketing has created new ways to connect your business to audiences throughout the research and buying journey. Moz has paved the way for search engine optimization (SEO) technology and local search management since 2004. Their recently published State of Local SEO Industry Report 2019 represents survey responses from over 1,400 local marketers to […]

Development of high-end self storage properties is on the rise, and so is the proliferation of climate-controlled storage units – or some version of them at least. What many owners and operators don’t know however, is that self storage units must meet very specific requirements to constitute as climate controlled. It is common throughout the […]

What role does technology in your communities? If you are not watching senior living tech trends, now is the perfect time to start. There are a host of emerging applications and services designed specifically for senior living communities, residents, and caregivers. These tech-based programs recognize that many seniors may have limited contact with their former […]

A tight job market is a sign of a healthy economy, but it can make finding skilled employees a lot more difficult. The year-to-date job growth has outperformed last year and there are far more job openings than job seekers (7.1 million job openings versus 6.0 million job seekers). The overall unemployment rate is down […]

As the national unemployment rate continues to decline, strengthening all job sectors and demographics, the multifamily industry is improving right along with it. The number of renters has reached an all-time high and demand has matched supply, unit for unit, for years. Luxury apartment demand, in particular, is driving oversupply and competition for Class A […]

The right marketing partner elevates your brand, helping you reach more prospects across all channels. If your in-house marketing team is limited by time and expertise, or if you feel like you’re losing control to a full-stack operation, it’s time to consider a front-end marketing partner. The key word here is partner – you don’t […]

Google is at it again, this time changing the game by introducing four new search ad position metrics. Whether you run your own paid search ads or contract out to a professional marketing partner, it is important to know where your ads appear on a search results page and the impact it has on ad […]