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As millennials enter nursing programs at higher rates than expected, senior living communities can worry less about staff shortages and more about recruiting the best team members. Strategic digital advertising gives communities an increased advantage to find and be found by candidates that are the right fit and boost the likelihood of employee retention.

To keep up with the competition, now is the time to employ new digital marketing strategies

Don’t just host the same, tired events at your community. Try something different to truly engage your residents.

G5 was recently named a Facebook Managed Partner, giving us access to a wealth of information that can benefit your digital advertising efforts.

Don’t get too stressed about your bounce rate. It’s more about the quality of visits, the intention of the page, and the action the visitor takes.

The holiday season is upon us, but that doesn’t mean it’s time to slow down your marketing efforts. It’s a great time for a year-end review, content creation, and testing to ensure your strategy will remain strong into the new year.

During the holiday season, don’t lose your marketing motivation. It’s the perfect time to maximize lead generation.

G5 is in the news again! David Roussain, G5’s new CMO, talks “secret sauce”, 2018 growth, and the company’s next steps towards integrating artificial intelligence that customizes digital experiences.

When it comes to digital marketing, data matters. Having the right approach, and the right data, is essential to keeping occupancy rates low.

Your Senior Living community probably offers different care levels. To improve your website, it’s important for each care level to have its own unique page. These unique pages provide communities/care seekers with UX, SEO, and DA benefits.