Futr Forum 2020

Futr Forum is a virtual event for Multifamily, Self Storage, and Senior Living companies. Hear from industry leaders, who will share how to adapt, lead change, and drive better results through smarter marketing. Take part in thought-provoking keynotes, live discussion groups, and forward-thinking sessions that focus on tackling the industry’s biggest challenges & opportunities with like-minded market experts.

• Learn how to adapt to a changing market
• Explore the latest marketing insights
• Discover how to apply best-practices
• Discuss hot topics with your peers
• Network with industry thought-leaders

Learn how today’s innovators, game-changers, and thought-leaders are thinking differently about the role of technology to attract, engage, and convert new leads efficiently.

Choose your own adventure: Join us for one, two, any, or all sessions Live. Or watch on-demand, starting right after the live sessions.

 

Day One | Tuesday, October 13

All times are in PDT.

9:00 am – 10:00 am Keynote: At the Intersection of Technology & Brand
Speaker: Paolo Torchio, COO, NextGuest

Learn how the hospitality industry has coped with massive changes in 2020 and how smarter marketing positioned some brands to respond quickly.

10:00 am – 11:00 am Lightning Roundtables
Don’t just sit there! Join us for an interactive session in which we will share insights, ideas, and solutions. Your moderator is just here to guide the discussion.

11:00 am – 12:00 pm Battle of the Brains.
When it comes to marketing in the 2020’s, what matters most: technology or creative design? G5’s brainiacs go head-to-head to settle this one.

12:00 pm – 2:00 pm Partner Insights

Drop-in on a 30-minute conversation with some of the most forward-thinking leaders in our industries. It’s not a sales pitch, just a chance to learn how companies are adapting to and leading through changes in the market. Presenters include: BetterBot, Enquire, FURTHER, Knock, MRI, OneDay, RentDynamics, SmartRent.

2:00 pm – 3:00 pm Keynote: Soccer Thinking for Management Success
Speaker: Peter Loge, Writer, Professor, Strategic Consultant

The modern world is networked and always networking. Decision making is dispersed. Problems are solved in real-time. Everyone is expected to lead and follow. Life doesn’t stop for timeouts. In other words, the modern world looks like soccer.

3:00 pm – 4:00 pm Lightning Roundtables
Don’t just sit there! Join us for an interactive session in which we will share insights, ideas, and solutions. Your moderator is just here to guide the discussion.

 

Day Two | Wednesday, October 14

9:00 am – 10:00 am Driving Demand With Video

Engage with your most valuable audiences on the world’s largest video platform. Learn how YouTube Ads can help you connect with people who are interested in what you have to offer.

10:15 am – 11:00 am Marketing Blindspots

As a marketer, blind spots are everywhere. Even with all of the data available today, it’s easy to miss what’s happening right in front of us. This begs the question: do we have too much data? Is it clouding our ability to see clearly? In this session, we’ll teach you how to use intelligent marketing to identify whether the data you are using to make decisions is good or bad and how the insights from good data can be translated into action. Sessions are offered for each vertical.

11:00 am – 12:00 pm Lightning Roundtables
Don’t just sit there! Join us for an interactive session in which we will share insights, ideas, and solutions. Your moderator is just here to guide the discussion.

12:00 pm – 2:00 pm Mythbusting: The Marketing Edition
Join experts as they tackle the biggest marketing myths out there. These sessions are quick, so you can jump into any session in any order that works with your schedule. Topics include: Compliance in the Digital Age, Marketing Sources 101, GMB Tips, Math for Marketers, Optimization, and The Customer Journey & Attribution.

2:00 pm – 3:00 pm Spotlight on Marketing in 2020 and Beyond
Join marketing leaders from the Multifamily, Self Storage and Senior Living industries as they discuss how they’ve adapted, stayed nimble, and begun to think ahead to 2021.

3:00 pm – 4:00 pm Ready, Set, Go!
Connect with other industry leaders to share insights and ideas for adapting, innovating, and leading through changes in the market.

 

We know you’re busy, so join us for one, two, or every session. We hope to see you there!

 

Register today to save your seat at this fall’s most exciting virtual event. Registration is FREE.

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