LEAD GENERATION

Attract the most qualified leads with the best marketing mix.

 

Reach into multiple channels with Lead Generation.

Lead generation is at the helm of digital marketing because without a strong lead funnel, how can your business grow? Generating traffic to your website requires a multi-pronged approach: starting with SEO as the baseline, with additional reach generated through paid advertising and content strategies. Realize the power of highly targeted audiences through paid advertising techniques and generate new customer reach through relevant and thoughtful content marketing.

Lead Generation Strategies

  • SEO - Increase awareness by getting found through the most important channel
  • Paid Advertising - Target the best prospects when you need them most
  • Content Marketing - Elevate your brand and extend your reach with relevant content
  • Citation Listings - Ensure your business information is consistent across listings
Blue and Red Darts with Dart Board
Ready to Market with Confidence?

Get your marketing mix right with analytics to test and make decisions with science and facts.

Schedule a Demo

G5's advanced SEO gets you found.

Digital marketing research has shown that awareness simply isn’t enough for business success. Presence is equally important. Your locations must be present, and found, whenever and wherever future customers are looking.

Mastering search is the single most important digital marketing discipline for generating more qualified leads. Some art, a lot of science, and constant vigilance go into ensuring our customers’ websites are found by prospects.

Our local approach delivers on-page tactics such as keyword strategy, title and meta tags, structured data, H1s, Google Search Console, Google Analytics and Google My Business setup and management, and off-page citation pushes to build the trust of search engines.

Our deep industry strategies are ideal for SEO's latest algorithms that are honed for specialized topics. We speak your language, and Google recognizes and rewards this approach.

G5 Digital Strategists

G5 has the largest, most-credentialed Search Engine marketing staff in the industry. We currently have more than 30 digital strategy professionals with multiple Google certifications. Combined with over 10 years of experience helping companies, G5’s search strategies are the best way to drive more qualified leads.

Content Strategy

A specific strategy that’s tailored to your market, targets your ideal prospects and customers, and adds value to their searches. Your strategy includes page-specific keyword phrases to attract more of the right searchers on Google, Bing, and Yahoo!

Ongoing SEO

The G5 Marketing Cloud platform ensures that when search changes, so do we. Our large SEO team tracks and analyzes Google’s many search algorithm changes, so we know what affects your business. By hosting our clients on the G5 Marketing Cloud platform, we’re able to easily pivot and address market changes rapidly for all of our customers.

On- and Off-Page SEO

Combine your online SEO strategy with off-page tactics and best practices, including Google Maps, Google+, citations, blogging, and social platforms. This coordinated, comprehensive strategy drives qualified traffic to your locations.

Crystal Tolen, Regional VP, Case and Associates

The results we're seeing with G5 are amazing. In just six months’ time, our website traffic increased nearly 100% and our leads tripled.

Crystal Tolen, Regional VP, Case and Associates

Premier Google Partner

Benefit from G5’s rare, privileged relationship with Google. Premier Google Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. Google hand-picked G5, and there are less than 50 Premier Google Partners in North America today.

Beginner's Guide to PPC

Paid advertising for highly targeted leads.

Paid advertising is a powerful generator of qualified leads. This is particularly true on mobile devices. More than 52% of searches are done on mobile devices, and paid search ads take up 100% of the real estate on a mobile search page.

G5’s expertise helps us deliver the highest return on paid advertising investment. We’ve expanded beyond Paid Search (i.e., advertisements directly within a search engine result page) and now provide different advertising techniques that appeal to multi-channel searchers.

  • Paid Search - Drive more qualified traffic to your website and acquire more leads and prospects. Ensure your brand’s visibility in search using key marketing terms that drive sales
  • Remarketing - Re-engage prospects who have visited your website and drifted away during long research and sales cycles
  • Display - Get your message out there more frequently thanks to the low cost and high visibility of the Google Display Network. Expand brand awareness with beautiful, rich image ads designed to attract top-of-funnel consumers
  • Paid Social - Unparalleled targeting in social based on demographics, likes, connections, interests, and consumer behavior via Facebook

Discover the recipe for a successful paid advertising strategy with our eBook.

Get It Now

Paid online advertising is a critical component of our overall marketing strategy. We have seen an increase in number of leads based on our spend, which provides a measurable return on our investment.

Katie Fete, Director of Marketing and PR, Compass Self Storage
Desk Items for Writing Content

Content marketing has the power to engage one-on-one.

The power to extend your reach in both search and social can be delivered through content marketing. It all starts with a content strategy and then centers around creating, publishing, and distributing authentic and meaningful content that your target audience values. Content marketing takes on many forms and is rooted in knowing what your target audience needs and wants from your brand.

Strategy First Approach

Our process pulls insights from our industry expertise, website analytics, keyword research, and client data to target content topics and deliver formats in the right channels. Our content marketing includes:

  • Strategy and Assessment
  • Content Creation
  • Execution
  • Distribution and Amplification
  • Measurement and Reporting

Make a social play.

Social media has caused much of the complexity in the digital world. However, its direct effect on your bottom line has never been clearer: social media drives qualified traffic to your site, allows you to engage one-on-one with prospects and customers, and improves your presence in search engines.

The first, most important step guaranteed to deliver digital marketing benefit is to set up and claim your Facebook for Business, Google My Business listing (was Google+), and Yelp pages. The SEO benefit is significant, allowing locations to own more of the search engine results page that helps push Internet Listing Services farther down.
Social Media on Your Mobile Phone
Blue Graph Board with Compass

Be known consistently across listings.

Getting found online means having the correct information everywhere you can be found. Whether it is social networks, map services, local directories, or review sites, incorrect information means missed leads. G5’s Citation Management service pushes to more than 100 data sources and updates them constantly, ensuring your digital presence is consistent—and driving leads.