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If you’ve been following G5 long, you’ve probably heard us talk about the importance of “data-driven design,” but what does that phrase actually mean? For us, it means that all our website designs are informed by data. We do this to ensure a strong user experience and frictionless path to conversion. While many websites lean […]

Markets change constantly. They are dynamic and always shifting, which means your company needs to be prepared for when softening markets occur. No one wants to imagine a downturn, but it’s something that has happened before and will happen again. The companies that perform best during softened markets show up prepared and ready to maintain […]

On May 14, Google held its annual user conference, Google Marketing Live. We tuned in to the “Keyword” event to bring you updates on the latest news and innovations from Google. Here are our top five takeaways from the event. 1. The Need for Higher Quality Answers As digital marketers, you already know that in […]

A common misconception among the leadership in many real estate organizations is that marketing is something you turn on or off depending on occupancy or market conditions. But that is not a strategy that will set you up for long-term success. You need to maintain a steady marketing presence to continue to attract and retain […]

Location-based technology has opened up a world of possibilities for real estate marketers. Along with an influx of data comes new terms and methods for targeting users based on their location. Geo-targeting and geo-fencing are often used interchangeably but they aren’t the same thing and should be used differently in your digital marketing campaigns. Understanding […]

Do you remember the last time you opened up the Yellow Pages to search for a self storage facility, apartment community, or senior living community? If you’re anything like us, it’s probably been about a decade. In today’s digital age, old school marketing tactics like phone book advertising have gone the way of the 8-track. […]

The role of a digital marketing strategist is to connect digital to all other aspects of a company’s business in order to drive opportunities for growth and make data-driven, informed decisions. But understanding customer interactions across all touchpoints remains a challenge for many marketing teams throughout the real estate industry. By partnering with a front-end […]

Self storage continues to be one of the best real estate investments you can make. If you’re planning on acquiring new facilities in 2019, we recommend having a pre-launch marketing strategy in place so that you make the most of the time leading up to acquisition. Make the transition a success from day one by […]

The best way to ensure you earn and keep the top position on SERPs? Launch your website with as much built-in SEO as possible. If you already have an established website and need to improve your SERP ranking, you need to re-evaluate your SEO strategy. Regardless of when strategic SEO elements are implemented, the next […]

Your prospects are continuously changing – both in audience type and in what they are looking for from a multifamily community. If the goal is to increase your NOI, your marketing needs to be able to adapt to these changes. The key to marketing impact is continuous measurement, learning, and optimization. Here are three ways […]