Stay ahead of the market with our industry updates.

In our newest Self Storage State of the Industry report, we talked a lot about softening markets. Demand for self storage units has not kept up with the significant increase in supply over the last several years. And with 9.6 percent of existing self storage inventory units under construction or in planning phases, it’s not […]

The rise of mobile has revolutionized how people search, learn, make decisions, and buy self storage services. Our digitally empowered consumer force now expects to be served and assisted by brands with relevant, immediate, and hyper-personalized information. Google calls this “the age of assistance,” and it is considered the new battleground for how self storage […]

Customer service is crucial to self storage operational success – from attracting new customers to increasing revenue and reducing churn. One of the most effective ways to improve your customer service strategy is to invest in a customer relationship management (CRM) software. What can a CRM do for your self storage facilities? CRM systems automate […]

Self storage continues to be one of the best real estate investments you can make. If you’re planning on acquiring new facilities in 2019, we recommend having a pre-launch marketing strategy in place so that you make the most of the time leading up to acquisition. Make the transition a success from day one by […]

Even with a significant market share, the vast majority of self storage facilities are still independently owned and operated. When evaluating new ways to effectively compete with REITs, ask yourself: “Do customers really know the difference between my facility and one that is REIT-controlled?” One of the best ways to offer the same experience as […]

Self storage technology continues to advance and offer a new, more diversified customer relationship management scope. What role does technology currently have in your security measures and customer experience? If it’s limited or non-existent, you should start looking into the following trends and tools in 2019. Tech-based equipment and operating systems reduce staff time, increase […]

Does your lead aggregator deliver qualified leads directly to your sales team? If the answer is no, then we have a New Year’s resolution for you – one that will lead to higher conversion rates, increased NOI, and a stronger brand presence. Say hello to 2019 by saying goodbye to your self storage lead aggregator. […]

Development of high-end self storage properties is on the rise, and so is the proliferation of climate-controlled storage units – or some version of them at least. What many owners and operators don’t know however, is that self storage units must meet very specific requirements to constitute as climate controlled. It is common throughout the […]

Are you actively maximizing the value of your self storage property? Whether the answer is yes or no, there is always more that can be done. Let’s look at your property as a whole to learn value-add methods that work inside and out, throughout your community, and online – all while increasing your NOI. Property […]

This fall, get ahead of the game with a seasonal marketing plan. Self storage seasonality can be both predictable and contrasting. Identifying these quarterly changes ahead of time will help you make the most of high and low seasons. First, let’s review how search and paid advertising change throughout the year. Next, we’ll take a […]