Stay ahead of the market with our industry updates.

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

Potential renters searching for self storage units generally look within one to three miles of their homes to find a facility. Local search optimization helps brick and mortar businesses connect with searchers looking for rentals in their neighborhood. One of the most important steps in optimizing your digital presence is making sure your Google My […]

Reviews play a vital role in your self storage digital marketing strategy – from positive, user-generated content that can be shared on your social feeds and website to showing potential customers how you handle criticism and what you do to resolve issues at your facility. Actively managing relationships with your customers allows you to understand […]

We recently blogged about why you need a location-specific digital strategy and using social media ads to find nearby prospects ties directly into that plan. Social media ads use geotargeting to deliver content to prospective renters based on their geographic location. Rather than spearheading a national ad campaign, social media advertising is an efficient, effective […]

When renters reach a self storage website that doesn’t include real-time pricing and availability, or the flow of the website isn’t intuitive, bounce rates skyrocket and units remain vacant. In a competitive self storage market that saw average rents decrease in 2018 due to concessions, increased delivery, and high occupancy goals, operators need to overcome […]

In 2018, average rents in the self storage industry decreased nationwide due to concessions, increased delivery, and high occupancy goals. Research also shows that demand hasn’t kept up with the supply increase over the last several years, but will likely be carried by the storage needs of millennials, baby boomers, and Gen Z. In order […]

One of the biggest challenges facing self storage operators is the adoption of new technologies by onsite staff. Whether you want to bring in self-service kiosks, utilize Bluetooth locks, or transition the entire rental process online, operators generally have more issues with staff members warming up to the new technology than with the technology itself. […]

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

As the amount of daylight increases, so does the number of searches for storage units. Search queries peak in July with a high volume of searches also occurring in May and August. With the official start of spring in the rearview, now is the time to ramp up your digital advertising campaigns for the influx […]

Self storage marketers continue to see an increase in online leasing and transactions, which also leads to the need to better understand data privacy. In May 2018, the European Union enacted the General Data Protection Regulation (GDPR), which fundamentally changed the way data is handled across every sector of business. A similar federal law doesn’t […]