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Digital Advertising Growth Strategies for Senior Living Marketers

G5 Posted August 8, 2019 by G5

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

Senior woman holding smartphone in hands and exploring new technology

The Middle Market: Managing Spend with Scalable Technologies

G5 Posted July 25, 2019 by G5

Senior living occupancy has decreased again, shedding light on a hot topic in the industry — the middle market. Many seniors don’t have the financial resources to live in today’s senior housing and may have too many resources to qualify for Medicaid unless they spend down their assets. Data shows that residents seeking senior living […]

Mother and daughter enjoying a great time together in the kitchen

Get to Know VP of Senior Living Strategy Jamison Gosselin

G5 Posted May 22, 2019 by G5

We recently sat down with Jamison Gosselin, G5’s VP of Senior Living Strategy, to learn more about his time in the industry and where he sees the biggest opportunities for growth moving forward. Here’s what he had to say. Jamison Gosselin Interview G5: Jamison, tell me a little bit about your background and what drove […]

Jamison Gosselin, G5 VP of Senior Living Strategy

Should You List Pricing on Your Senior Living Website?

G5 Posted May 13, 2019 by G5

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

Senior woman at home

Let Your Residents Be Your #1 Advocates

G5 Posted May 1, 2019 by G5

Video is one of the best visual storytelling tools in senior living, and the preferred media choice for many consumers. Creating videos that use the voice of your customers, allows you to easily turn residents into your number one advocates and engage with prospects on a deeper level. We recently talked about the importance of […]

Always happy together. Portrait of glad old loving couple embracing while taking photos. They are standing in kitchen and smiling. Focus on smartphone

How to Incorporate Voice of Customer Into Your Website

G5 Posted April 22, 2019 by G5

As senior living marketers, we rely on empathy to tell our unique brand story and connect with seniors and families at every stage in their journey. When a prospect arrives on your website, you want to give them a reason to return. By incorporating voice of the customer into your marketing materials, you turn residents […]

Happy old short beard asian man sitting, smiling and listen to partner that showing presentation on smart digital tablet. Mature man with social media technology teaching or urban lifestyle concept.

Overcome Low Senior Living Occupancy with New Technologies

G5 Posted April 10, 2019 by G5

The senior living industry is currently experiencing record lows in occupancy at 88 percent. With the market tightening, you need to branch out and try new technologies to generate new leads to overcome these low occupancy levels. Adding new technologies to your marketing strategy can help attract new residents that you may not have reached […]

Senior couple signing retirement documents. Elderly caucasian man and woman sitting at home and signing some paperwork, focus on hands.

Research Review: The Age Well Study

G5 Posted April 1, 2019 by G5

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Happy and friendly senior men and women having talk by cup of tea in cafe

Preparing for the Boom: How to Position Senior Living to Baby Boomers

G5 Posted March 20, 2019 by G5

Welcome to the Baby Boomer generation. In 2011, the first round of Boomers, Americans born between 1946 and 1964, turned 65 and started retiring. From now until 2025, millions of Americans will reach retirement age, begin to collect social security, and go on Medicare. Many Baby Boomers plan to keep working either out of necessity […]

Is Intergenerational Housing the Next Big Thing in Senior Living?

G5 Posted March 4, 2019 by G5

You already know the importance of intergenerational programming in senior living, but how do you feel about intergenerational housing? As elder care providers look to innovate their communities for the incoming Silver Wave, intergenerational housing is a conversation that keeps popping up. Here’s what you need to know about it. What is Intergenerational Housing & […]

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