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Use Empathy to Overcome Objections in the Senior Living Sales Process

G5 Posted February 22, 2019 by G5

If you want to convert more leads into leases, your senior living sales team needs to be trained on how to handle objections from potential residents and their families. The hope is that the majority of objections or concerns can be mitigated with excellent customer service, a follow-up process that adds value, and lead nurturing. […]

Adult Daughter Talking To Depressed Father At Home

How Behavioral Psychology Impacts Purchase Intent in Senior Living

G5 Posted February 1, 2019 by G5

It’s no secret that the decision to move into senior living is both highly personal and life-changing for most senior adults and their loved ones. Your senior living marketing team is responsible for aiding this process with delicacy and sensitivity. These two factors require a basic understanding of how consumers make decisions. Let’s take a […]

Unrecognizable senior woman with paper bags doing Christmas shopping. Shopping center at Christmas time.

Senior Living Branding Mistakes & How to Avoid Them

G5 Posted January 15, 2019 by G5

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

Happy Asian senior couple having a good time. They laughing and smiling while holding each other outdoor in the park.

Senior Living Acquisitions 101

G5 Posted January 11, 2019 by G5

If you are kicking off 2019 by acquiring additional senior living communities, there are several marketing-based steps you need to take to be successful from day one. We recommend having a pre-launch strategy and timeline in place as soon as possible to stay on track and take advantage of the momentum that comes with a […]

Portrait of a smiling senior woman using a walker with her husband beside her outside their home

How Supply and Demand is Changing Metropolitan Senior Living Markets

G5 Posted December 21, 2018 by G5

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

A happy senior African-American woman in her 60s standing outdoors, in front of her home, smiling confidently at the camera, hands clasped.

The Senior Living Tech Trends You Need to Watch in 2019

G5 Posted December 5, 2018 by G5

What role does technology in your communities? If you are not watching senior living tech trends, now is the perfect time to start. There are a host of emerging applications and services designed specifically for senior living communities, residents, and caregivers. These tech-based programs recognize that many seniors may have limited contact with their former […]

Senior man watches content on a pair of VR glasses (virtual reality).

Planning Ahead: Seasonal Changes to Senior Living Marketing

G5 Posted November 5, 2018 by G5

While many industries experience a slow holiday season and first quarter, this time of year has a big impact on the growth and marketing opportunities for senior living communities. As you build your marketing plan for 2019, consider how you will effectively manage changes in senior living seasonality. Most real estate marketers are specifically concerned […]

Senior woman is standing at the window in her home, enjoying a cup of tea.

Stay Competitive with G5’s Senior Living Industry Overview

G5 Posted October 10, 2018 by G5

G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, […]

G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, and ways to stay competitive. H2: Report Recap: Market Trends We are seeing the start of a perfect storm for the senior housing market: increased incentives to sell single family homes and a new favorable awareness of senior living communities. New mixed-used communities are being designed with the needs and wants of retiring baby boomers in mind, and offer a practical solution to those who are looking to downsize. While there is vacancy in all of the four primary senior living segments, the cause is increased supply, as opposed to decreased interest or need. H2: What to Expect: Report Analysis & Predictions We reviewed data and analysis from the following industry surveys and reports to gain valuable insights on primary and secondary markets, marketing developments, and challenges for the coming year. The report pairs demographic insights with digital advertising analytics to show how the top 10 markets to watch will compete during the second half of 2018 and beyond. Insights include cost per click (CPC) averages, peak search months, mobile use, and upward trends. National Report: Senior Housing Research, First Half 2018 (Marcus and Millichap) Annual 2017 Sales & Marketing Benchmark Report (Enquire) Data Property and Market Measures (National Investment Center) H2: Mobile-First Marketing & the Digital Customer Journey Mobile devices now dominate the digital marketing landscape, including in the senior living industry, and have reshaped how your potential residents and their loved ones expect to be reached throughout the search-to-lease process. We include trends in voice search, mobile-first indexing, SEO, and discuss “the age of assistance”. H2: Up the Ante with Emerging Technologies and Artificial Intelligence Learn how to effectively compete in the digital age with the latest advancements in technology and artificial intelligence. These advancements will aide the senior living industry to best meet the evolving consumer demand for hyper-personalized, one-on-one messaging. In the report, we discuss the place of machine learning in marketing and how developing trends can amplify your impact. H2: Download the Full Report Leave the research and data analysis to us so that you can focus on making your brand known and converting leads. G5’s current Senior Living State of the Industry Report includes data-backed insights, market predictions, and industry-specific strategies that will help you make the most of your marketing budget and time for the remainder of the year.

Top Ten Senior Living Markets to Watch

G5 Posted September 26, 2018 by G5

The current top ten senior living markets to watch, as identified by Marcus and Millichap, are determined by the following factors: units in development, 4Q 2017 stabilized occupancy, and average annual 10 year 65+ population growth. For each of these markets, there is expected continued aggressive growth in both development and demand. New construction has […]

Female Support Worker Visits Senior Man At Home

Connect with Senior Living Residents through Storytelling

G5 Posted August 24, 2018 by G5

The senior living industry — and industry marketers — must be sensitive to the decision process seniors and their loved ones take before moving into a community. This process is highly personal, intimate, and reliant on a prospective resident’s individual health and emotional journey. In order to connect with that process, and each individual’s unique […]

why storytelling is important in senior living marketing

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