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As a marketer, you’ve probably already established a funnel for your marketing efforts and have been drawing it on whiteboards for years. Many real estate businesses have structured their strategies around the funnel and it proved successful. Funnels have helped companies find customers, but overall they haven’t taken into consideration how they can help you […]

The senior living industry — and industry marketers — must be sensitive to the decision process seniors and their loved ones take before moving into a community. This process is highly personal, intimate, and reliant on a prospective resident’s individual health and emotional journey. In order to connect with that process, and each individual’s unique […]

G5’s Self Storage State of the Industry Report for the first half of 2018 is now available to download. The report is a comprehensive overview of economic outlook, current industry policies, upward trends, and challenges. It also includes specific markets to watch and how those markets will interact with innovative digital advertising channels. Report Recap: […]

People aren’t going to spend time sifting through your website in order to find what they came for. You want to make sure that what you promise in your ad, you deliver on your landing page.

If your communities are missing out on valuable occupancy, consider revamping your marketing strategy with these 5 simple truths.