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Take your knowledge of the senior living industry to the next level with G5’s newest State of Digital Marketing report for the first half of 2020. We tackle the topics that keep you up at night and provide thoughtful solutions for how to use digital marketing to address them. Here’s a chapter-by-chapter look at what […]

In times of crisis, marketing is much more than finding residents who might want to live in your community. Marketing is truly about how you make people feel and the experience you provide. What you communicate and how you distribute the messages to inform, reassure, comfort and also encourage responses, helps maintain and grow trust. […]

Local search continues to grow in importance, which means you need a location-specific digital strategy to show up in the moments that matter most. Search algorithms have changed and continue to evolve constantly placing more weight in location than branded searches. Your digital strategy must take location into consideration or else risk not being seen […]

Today’s customer expects a highly customized experience at every touchpoint in the buyer’s journey. Before you can deliver this kind of experience though, you need to develop multifamily buyer personas for your brand. Buyer personas help ensure your marketing strategy engages buyers and generates leads. Creating buyer personas and journeys allows you to determine what […]

As senior living marketers, we rely on empathy to tell our unique brand story and connect with seniors and families at every stage in their journey. When a prospect arrives on your website, you want to give them a reason to return. By incorporating voice of the customer into your marketing materials, you turn residents […]

The buyer’s journey no longer follows a simple, step-by-step process. Buyers now consult over 20 online sources before making a purchase decision and businesses need to show up at each touchpoint or risk losing potential leads. Renters begin their searches online, which means your business needs to perform in local organic search in order to […]

One of the biggest challenges facing self storage operators is the adoption of new technologies by onsite staff. Whether you want to bring in self-service kiosks, utilize Bluetooth locks, or transition the entire rental process online, operators generally have more issues with staff members warming up to the new technology than with the technology itself. […]

Your properties can stand out on their own without having to incentivize potential renters with free rent. A few years ago, Google introduced the “Age of Assistance,” which speaks to the fast-moving consumer force that has high expectations for relevant, immediate, and hyper-personalized information. By meeting their expectations, you don’t have to offer concessions. And […]

In order to drive new, high-quality leads, real estate marketers must be able to connect with potential renters at each stage of the purchase process. G5 recently published 20 Digital Touchpoints: The Real Estate Marketer’s Guide to the Buyer’s Journey, an eBook aimed at helping you stand out by providing great tips and insight on […]

The senior living industry is currently experiencing record lows in occupancy at 88 percent. With the market tightening, you need to branch out and try new technologies to generate new leads to overcome these low occupancy levels. Adding new technologies to your marketing strategy can help attract new residents that you may not have reached […]