Stay ahead of the market with our industry updates.

For years, marketers have been focusing on understanding the demographic behemoth that is the millennial generation. But there is a new buying force on the market, and with oldest now turning 22, they are joining the workforce in masses. It’s time to understand Gen Z – especially since their lifestyle and spending habits are very […]

This fall, get ahead of the game with a seasonal marketing plan. Self storage seasonality can be both predictable and contrasting. Identifying these quarterly changes ahead of time will help you make the most of high and low seasons. First, let’s review how search and paid advertising change throughout the year. Next, we’ll take a […]

While many industries experience a slow holiday season and first quarter, this time of year has a big impact on the growth and marketing opportunities for senior living communities. As you build your marketing plan for 2019, consider how you will effectively manage changes in senior living seasonality. Most real estate marketers are specifically concerned […]

As the final quarter of 2018 comes to a close, it is time to look ahead to your 2019 marketing strategy. The first step in doing so is to evaluate industry trends that are driving competition in rental markets. Business has been good across industries – Multifamily, Senior Living, and Self Storage – which means […]

While it’s common to plan your marketing efforts by quarter, have you also considered how seasonality impacts your digital advertising spend? Multifamily seasonality runs on a slightly different schedule than the standard quarterly calendar, especially given the long “spring” leasing season. We recommend using the following guidelines to spruce up your Q4 and plan for […]

The number one job of your website is to convert browsers into buyers. But it can’t do that if customers bounce because they can’t find what they’re looking for. While we’ve already written about the importance of page speed for keeping viewers onsite, you also need to understand how website navigation affects user experience and, […]

In the ever-evolving world of digital advertising, it can be easy to forget or misunderstand an industry term or acronym. Use our digital advertising glossary of terms to become an expert. Digital Advertising Glossary A/B Testing Also known as split testing, this is a method comparing two versions of an ad to see which performs […]

Self storage customers move quickly. Are you taking the necessary steps to meet their immediate need and effectively manage your property? You may have a hard and fast goal of reaching –  and keeping – 100 percent occupancy. If this is your focus, and you’ve reached stabilization of at least 85 percent, you’re missing a […]

The digital landscape has reshaped self storage consumer behavior. Marketers must reach a confident, capable, and connected force that is directly plugged into a world where they can get anything and everything on-demand. Today’s self storage customer moves quickly, and expects you to meet them with accurate facility information. One way to meet customer demand […]

The ethos of modern marketing has changed. Consumers expect to be served and assisted by brands, but they’re also doing a lot of the leg work themselves. Over the last two years, searches for reviews on mobile devices have grown by more than 35 percent, and videos with “review” in the title had more than […]