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According to Google, 54% of people say that a business’s mobile website load time affects how long they stay on a website. As a site’s mobile load time increases, so does the user’s frustration. An article by Think with Google indicates that they’ve seen a one-second delay in mobile load times impact conversion rates by […]

Are you ready to put the human back in your brand? Video is great for creating an emotional connection with the viewer. It also boasts the highest engagement of any type of media on social and can help attract potential influencers to promote your brand. We recommend using video to build a community around your […]

Self storage marketers continue to see an increase in online leasing and transactions, which also leads to the need to better understand data privacy. In May 2018, the European Union enacted the General Data Protection Regulation (GDPR), which fundamentally changed the way data is handled across every sector of business. A similar federal law doesn’t […]

The senior living industry is currently experiencing a recruitment crisis. The most in-demand positions include home health aides, nursing assistants, nurse practitioners, and medical/lab techs. Right now, the industry struggles from too few applicants and communities fighting each other for the most qualified candidates. Looking to the future, the baby boomer generation will begin transitioning […]

In our newest Self Storage State of the Industry report, we talked a lot about softening markets. Demand for self storage units has not kept up with the significant increase in supply over the last several years. And with 9.6 percent of existing self storage inventory units under construction or in planning phases, it’s not […]

As younger renters enter the market, it’s important that multifamily developers, contractors, architects, and interior designers align their strategy with the preferences of this demographic. There are several multifamily design trends you need to know about if you want to stand out online and off. Larger Units According to Building, Design & Construction, condo and […]

You already know the importance of intergenerational programming in senior living, but how do you feel about intergenerational housing? As elder care providers look to innovate their communities for the incoming Silver Wave, intergenerational housing is a conversation that keeps popping up. Here’s what you need to know about it. What is Intergenerational Housing & […]

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

In November, Moz – an industry leader in SEO, inbound marketing, link building, and content marketing – published its 2018 survey and report of Local Search Ranking Factors. In it they provide expert-level analysis of the latest trends shaping digital marketing. The 2018 Local Search Ranking Factors report covers local pack (or finder ranking) factors, […]

The rise of mobile has revolutionized how people search, learn, make decisions, and buy self storage services. Our digitally empowered consumer force now expects to be served and assisted by brands with relevant, immediate, and hyper-personalized information. Google calls this “the age of assistance,” and it is considered the new battleground for how self storage […]