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Get Social

Posted March 15, 2022 by G5

We’ve said it before, and we’ll say it again, when you’re marketing your property or community you need to reach prospects and current renters or residents where they already spend their time: online (and in this case on social media). We know, sometimes social media can feel like one more of those marketing have-to-dos. It […]

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GMB? No, It’s Now GBP!

Posted January 5, 2022 by G5

As marketers, you know that words matter, names matter. What you call something tells your audience what you value, and a little bit about why it’s important. Sometimes names need to be changed to keep up with the intent behind the name,which is exactly what happened with Google My Business.  Online Reputation Management Matters According […]

Image of a computer with GMB crossed out on the screen.

The Influence of Google My Business on the Senior Living Sales Cycle

Posted December 13, 2021 by G5

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

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Our Five Takeaways From the Ignite! Five for Five

Posted March 30, 2021 by G5

We kicked off our first ever G5 Women in MarTech Summit with a Five for Five Ignite! session: five topics for five minutes each. We heard from G5 experts in their fields about digital storytelling, search trends, social media, Google My Business, and compliance. Here are our top fast-talking takeaways.  1. Be Authentic Christine Church, […]

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Social Media Tips to Elevate Engagement

Posted November 30, 2020 by G5

Does managing and creating content for your property or community’s social media channels ever seem like “one more thing to do?” Or, does it feel daunting to come up with something clever to say under pressure? You’re not alone. Here are seven social media tips and tricks to elevate your property or community’s social media […]

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Reputation Management: Tips and Templates to Respond to Reviews Like a Pro

Posted August 18, 2020 by G5

The golden rule of reputation management is simple: respond to every review, both positive and negative. Your reputation is valuable, and one negative online review can drive away 30 potential leads. But before you begin responding to reviews, it’s smart to develop a streamlined reputation management strategy. Thus ensuring that all team members know exactly […]

Reputation Management Tips and Templates to respond to online reviews

What You Need to Know About Facebook Ads & FHA Compliance

Posted October 29, 2019 by G5

On March 28, 2019, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook, stating that its advertising practices violate the Fair Housing Act (FHA). HUD asserted that Facebook violated the FHA by “encouraging, enabling, and causing” housing discrimination through its advertising platform. The FHA and similar state and local laws prohibit […]

How to Use Sentiment Analysis to Improve Brand Equity

Posted October 11, 2019 by G5

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

Businesswoman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.

Why Self Storage Companies Should Be Using Facebook Business

Posted October 3, 2019 by G5

Billions of people use Facebook, the world’s largest social network, to interact with friends, family, and brands. Your customers spend their time online interacting on Facebook and that means you need to be there too. Self storage companies should take advantage of the resources and access to prospects that a Facebook Business presence provides. Facebook […]

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What To Do When You Get a Bad Review

Posted July 2, 2019 by G5

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Smiling senior man sitting at a table outside on his patio working online with a laptop and drinking a cup of coffee

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