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Use Video to Boost Social Engagement

G5 Posted March 15, 2019 by G5

Are you ready to put the human back in your brand? Video is great for creating an emotional connection with the viewer. It also boasts the highest engagement of any type of media on social and can help attract potential influencers to promote your brand. We recommend using video to build a community around your […]

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How to Stay Ahead of Social Media Algorithms

G5 Posted January 30, 2019 by G5

Algorithms. As marketers, we hear about them all the time, and it seems like they’re always changing – especially when it comes to social media. One day you’re at the top of your followers’ feeds, the next you might not show up at all. But all is not lost. If you want to stay ahead of […]

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Best Practices for Responding to Online Reviews

G5 Posted January 2, 2019 by G5

According to Moz’s 2018 Local Search Ranking Factors, review signals are one of the fastest growing thematic signals for local search. David Mihm, founder of Tidings and former Director of Local Search Strategy for Moz said, “Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those […]

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Speed Up Lease-up with Social Media

G5 Posted December 26, 2018 by G5

One of the best lease-up tactics you can master is to introduce a new community to the neighborhood using social media. Social media allows you to make online connections with fellow business owners, restaurants and bars, entertainment options, and of course, prospects. Branded social media pages also allow you to take further ownership over what […]

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Don’t Make These Social Media Mistakes in 2019

G5 Posted December 19, 2018 by G5

Social media extends your reach and gives you the opportunity to engage with your audience in new and exciting ways. But simply attaching your business name to a Facebook or Twitter profile isn’t enough to guarantee success. You need to actively manage your social accounts to see a return on investment. Here are the social […]

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Want to Create Demand? Focus on Your Reputation.

G5 Posted June 27, 2018 by G5

There is an increasing number of Millennials moving out and Baby Boomers downsizing who are driving multifamily housing demand. So, if you’re wondering how you can attract these demographics to your property, the answer is your online reputation. Everyone from Gen Z through Baby Boomers check social media and review sites. Your online reputation is […]

Time to Verify Your Website with Facebook

G5 Posted June 22, 2018 by G5

Your SEO strategy is one way that you ensure your business attains authority and trust with search engines. Managing your brand across social channels is a necessary part of your cohesive digital strategy. G5’s Facebook Partnership alerted us to the importance of verifying your website address, or domain, to ensure Facebook Business considers your a […]

Reviews and Search Engines: Essential Do’s and Don’ts

G5 Posted June 20, 2018 by G5

Your business’s reputation online matters. More than 90 percent of people say that online reviews impact their purchase decision. Not only are people making decisions about whether to lease from you, they are also more likely to find your website if you have strong reviews online. In fact, 84 percent of customers trust reviews when […]

Managing Your Online Business Listings, Reviews and Social Media

G5 Posted June 19, 2018 by G5

A Guideline for Senior Living Communities Potential residents and their loved ones are establishing trust with your community each time they interact with your brand. This is especially true in today’s digitally advanced age. More and more research and decisions are made online. You need to make sure that your business’ marketing and digital presence […]

Reviews = Revenue

G5 Posted May 24, 2018 by G5

Word-of-mouth, the first social media platform, has become immediate and universal in the digital age. It also now carries more weight and directly impacts your bottom line. One negative review on an online review site drives away 30 new customers. Online reviews are one of the fastest and most trusted ways for customers to decide […]

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