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Three Marketing Lessons We Learned From Our Clients

G5 Posted March 17, 2021 by G5

We touched base with three G5 clients to pick their brains about customer-focused online experiences and digital marketing trends that have been successful in marketing to multifamily, self storage, and senior living. Here are the top three marketing tactics that have increased customer engagement and enhanced the online experience.  Social Strategy When it comes to […]

notes on a cork board with the numbers 1 2 3.

Self Storage Marketing Pro Tips in the Age of the Agile Customer

G5 Posted February 8, 2021 by G5

In today’s buy-it-from-your-couch-while-wearing-sweatpants world renters expect consistent, effortless, leasing experiences. Think about it, consumers can shop from nearly anywhere, for nearly anything, without the inconvenience of in-person transactions. The more cumbersome the buying experience, the more likely they are to take their business elsewhere. This isn’t going away, it’s accelerating.   E-commerce and the expectation of […]

Detail shot of someone carrying a moving box.

How to Bring Authenticity to the Online Space?

G5 Posted February 3, 2021 by G5

Properties have historically relied on in-person interactions to bring brand authenticity to their property and to the leasing experience. But, we know six feet apart is here for a little longer. Plus, it’s not necessarily about getting back to where we were, but instead figuring out the best way to move forward. Here are the […]

Woman packing belongings into box.

Be Human: Marketing’s Top Trend in 2021

G5 Posted January 19, 2021 by G5

We’re all seeking a sense of certainty and normalcy after last year. While we don’t have a crystal ball, and can’t say exactly what the future holds, we can share the biggest marketing trend in 2021: being human.  The Human Element of Marketing As consumers navigated a slew of uncertain scenarios in 2020, we began […]

family looking into moving box

Start SMART

G5 Posted January 11, 2021 by G5

We hear it time and again, “New Year, New You.” You don’t need a totally new you, but maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]

Marketer setting SMART goals in journal

Math for Marketers

G5 Posted November 23, 2020 by G5

Has it been a minute since you took algebra? Or have you had to refresh while teaching your teenager via distance learning? We know executives are looking to marketing teams for numbers, metrics, percent change, percent difference, and to figure out which numbers are significant to the company (and ultimately, how to replicate that kind […]

Mathematics on an tablet

Today’s Top Self Storage Marketing Tips

G5 Posted November 10, 2020 by G5

When we were listening to TED talks on disruption in 2019, I don’t think a year like 2020 was a scenario that played into too many people’s minds. It’s clearly a tumultuous time, but if we had to find an optimistic outlook, it’s this: as more of the leasing journey moved online this year, we […]

Stack of labeled moving boxes

Five Ways to Excel at E-Commerce

G5 Posted October 20, 2020 by G5

What have you bought online in the past few months? Many of us have turned to e-commerce to deliver either to our doorstep — or allow us to pick up curbside — any items we need. And we’re sure you’ve noticed, some online shopping experiences are better than others. Think of Amazon or Netflix, with […]

Woman making online payment.

Futr Forum: The Future is Bright

G5 Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

Lightbulb over group

5 Self Storage Marketing FAQs You Don’t Want to Miss

G5 Posted September 14, 2020 by G5

Curious about Google My Business, online leasing, or cost-effective ways to market self storage in a COVID-19 world? You’re not alone. We checked in with Will Harlan, National Sales Director and Self Storage marketing guru, to answer some frequently asked questions we hear about marketing in 2020.  1. What is Google My Business and how […]

Searching for self storage on mobile.

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