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ICYMI: Argentum Senior Living Executive Conference Session | Crack the Code – Unlock the Power of Google Business Profile (GBP)

Posted May 19, 2022 by G5

Well, hello senior living marketer, we’ve got some unique findings just for you. And, not to be all big brother about it, but the truth of the matter is that our online researching steps leave a digital footprint. When we look at this data for trends, we see some behaviors that might help you be […]

Senior Living State of the Industry | H1 2022

Posted March 7, 2022 by G5

We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your communities are in specific metros, meaning you need data that represents the metros where you’re actually marketing in order to make data-informed decisions.  Good […]

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Rank Higher: How Content and SEO Work Together

Posted February 9, 2022 by G5

We get it, there’s always a new platform, or fancy new shiny marketing thing that you “should” be doing, optimizing, leveraging…but, here’s the deal. Marketers have limited time and energy, so rather than skimming the surface, you need to figure out how various tactics align with your business goals. So, if you’re content-marketing-curious, this one’s […]

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Crush Your Marketing Goals

Posted January 18, 2022 by G5

We know that marketing is a place where goal-setter vision meets goal-getter action. And, we like to do everything we can to support you on your way to marketing greatness. So, just to double-check that we are all on the same page. You’ve already downloaded and worked through our Goal and Intention Setting Journal? And, […]

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The Influence of Google My Business on the Senior Living Sales Cycle

Posted December 13, 2021 by G5

The Age of the Informed User, or the Age of the Agile Consumer, or the Age of the Digital-Everything Consumer…whatever super-official-sounding name you want to call it, the simple truth is this: the generation that is aging into senior housing and the loved ones helping with the decision are increasingly tech-savvy. This means that your […]

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Find Your Senior Living Marketing FOCUS

Posted November 29, 2021 by G5

Listen, we get it. Perhaps it’s that you have limited time and resources. Or, maybe it’s that you’re constantly being asked to justify your marketing budget and ROI to executives. Or, here’s another favorite, is your team described as small, but mighty? Which, as we all know, is a nice way to avoid saying a […]

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ICYMI CALA Session: Identifying Blind Spots

Posted November 8, 2021 by G5

We’ve all probably moved houses at some point. Moving generally makes packing a mid-size sedan into an everything-you-own-tetris-extravaganza. When there is 0.0 available space in your car for anything else (except you, the driver), you can’t see out the back window of your car. Your car now has massive blindspots. Your Prius now feels like […]

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ICYMI: SMASH Is Your Website a House of Cards?

Posted October 22, 2021 by G5

Is your website foundationally a house of cards? Between massive changes in data privacy, website accessibility, and Google’s Core Vitals update, your website page speed just became a fundamental piece of your marketing strategy (if it wasn’t already). Craig Branstad, G5 Solutions Engineer, joined clients Danielle Vance and Meg Harper of Jaybird Senior Living for […]

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Top Website Trends of 2022

Posted by G5

Have you ever visited a company’s website, only to think “Man…this looks like it was designed around the same time I made my middle school myspace page with blinking stars and rainbow background.” Just us? coolcoolcool.  You don’t want this to be your “dazzling” first impression.  We know that you DO want to start thinking […]

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Keeping Up With Website Accessibility

Posted July 18, 2021 by G5

Want to know something that’s harder to keep up with than the Kardashians when they’re no longer on E!? Keeping up with website accessibility.  We asked G5 subject matter experts — Ben Steward, VP Revenue and Thomas Lavallee, Sr. Director of Compliance — to break down the legal and technical landscape of website accessibility to […]

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