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Three Marketing Lessons We Learned From Our Clients

G5 Posted March 17, 2021 by G5

We touched base with three G5 clients to pick their brains about customer-focused online experiences and digital marketing trends that have been successful in marketing to multifamily, self storage, and senior living. Here are the top three marketing tactics that have increased customer engagement and enhanced the online experience.  Social Strategy When it comes to […]

notes on a cork board with the numbers 1 2 3.

Adding Authenticity to the Senior Living Community Research Experience

G5 Posted February 3, 2021 by G5

Selecting a senior living community for the next phase of your life, or for the life of a loved one is a weighty decision in normal times. Psst! It’s no secret, that these aren’t normal times. But, there is finally a little hope with vaccination roll outs. With six feet apart, and virtual experiences being […]

group of happy seniors with photobooth props

Five COVID-19 Vaccination Communication Tips

G5 Posted January 28, 2021 by G5

The fight against COVID-19 has lasted nearly a year, and while there is some light at the end of the tunnel, it isn’t quite over, yet. Thankfully, senior living and other long-term care communities are first in line for the COVID-19 vaccines. In the meantime, we wanted to share five communication tips to assist your […]

Blog header showing COVID-19 vaccine vial

Be Human: How to Make Your Senior Living Marketing More Empathetic in 2021

G5 Posted January 19, 2021 by G5

First, some good news! We can all use a little more positive pandemic-related-news, and there is some — hooray for scientists, research, and vaccines! Healthcare workers and vulnerable populations are leading the way through the first vaccination-stage, which will carry us to our next normal. This is as close as we will get to a […]

group of happy seniors

Start SMART

G5 Posted January 11, 2021 by G5

We hear it time and again, “New Year, New You.” You don’t need a totally new you, but maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]

Marketer setting SMART goals in journal

Find More Move-In Ready Seniors

G5 Posted December 9, 2020 by G5

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

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Math for Marketers

G5 Posted November 23, 2020 by G5

Has it been a minute since you took algebra? Or have you had to refresh while teaching your teenager via distance learning? We know executives are looking to marketing teams for numbers, metrics, percent change, percent difference, and to figure out which numbers are significant to the company (and ultimately, how to replicate that kind […]

Mathematics on an tablet

Futr Forum: The Future is Bright

G5 Posted October 15, 2020 by G5

2020 has been a lesson in how to navigate unknown variables. While it seems like this year has taken it to the extreme, it’s important to remember that as marketers — even in non-global pandemic years — we are constantly navigating uncertainty. We’ve learned that all we can do is the next right thing, and […]

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Senior Living Leasing Season Meets Multi-Touch Attribution

G5 Posted August 31, 2020 by G5

A business tip as old as time: know your customer. Senior living operators need to know seniors and their families. This means unpacking the data-driven ins and outs of when, where, and how they engage with your brand. Multi-touch attribution allows us to understand a nuanced story of leasing season, and how it varies by […]

Senior and family member research potential senior living community on a laptop.

Video Basics: A Guide to Creating Your Best Video Content

G5 Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

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