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You already know the importance of intergenerational programming in senior living, but how do you feel about intergenerational housing? As elder care providers look to innovate their communities for the incoming Silver Wave, intergenerational housing is a conversation that keeps popping up. Here’s what you need to know about it. What is Intergenerational Housing & […]

If you want to convert more leads into leases, your senior living sales team needs to be trained on how to handle objections from potential residents and their families. The hope is that the majority of objections or concerns can be mitigated with excellent customer service, a follow-up process that adds value, and lead nurturing. […]

Senior living markets are shifting and you need to be prepared for the changes ahead. In the newly released Senior Living State of the Industry report by G5, we cover everything you need to know to be successful in 2019. From market trends to the emerging digital landscape, we provide you a comprehensive overview of […]

It’s no secret that the decision to move into senior living is both highly personal and life-changing for most senior adults and their loved ones. Your senior living marketing team is responsible for aiding this process with delicacy and sensitivity. These two factors require a basic understanding of how consumers make decisions. Let’s take a […]

Branding works to capture the attention of the customers who would benefit from a product or service. From name and logo to strategy and use, your senior living branding needs to reinforce the overall experience you provide, both online and onsite. Here are five of the most common branding mistakes and how to avoid them. […]

If you are kicking off 2019 by acquiring additional senior living communities, there are several marketing-based steps you need to take to be successful from day one. We recommend having a pre-launch strategy and timeline in place as soon as possible to stay on track and take advantage of the momentum that comes with a […]

The adage “all real estate is local” is true for all sectors, and especially for senior living markets. It is always wise to know the national trends and outlook for the industry, but it’s far more important to know your market conditions. This is in part because broader trends may diminish new opportunities for owners […]

What role does technology in your communities? If you are not watching senior living tech trends, now is the perfect time to start. There are a host of emerging applications and services designed specifically for senior living communities, residents, and caregivers. These tech-based programs recognize that many seniors may have limited contact with their former […]

While many industries experience a slow holiday season and first quarter, this time of year has a big impact on the growth and marketing opportunities for senior living communities. As you build your marketing plan for 2019, consider how you will effectively manage changes in senior living seasonality. Most real estate marketers are specifically concerned […]

G5’s Senior Living State of the Industry Report for the first half of 2018 is now available to download. This report offers a comprehensive overview of industry performance, market outlook, predictions, and challenges for the remainder of the year and 2019. The report also discusses how to blend emerging technologies with your existing marketing strategies, […]