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Top Ten Senior Living Markets to Watch

G5 Posted September 26, 2018 by G5

The current top ten senior living markets to watch, as identified by Marcus and Millichap, are determined by the following factors: units in development, 4Q 2017 stabilized occupancy, and average annual 10 year 65+ population growth. For each of these markets, there is expected continued aggressive growth in both development and demand. New construction has […]

Female Support Worker Visits Senior Man At Home

Connect with Senior Living Residents through Storytelling

G5 Posted August 24, 2018 by G5

The senior living industry — and industry marketers — must be sensitive to the decision process seniors and their loved ones take before moving into a community. This process is highly personal, intimate, and reliant on a prospective resident’s individual health and emotional journey. In order to connect with that process, and each individual’s unique […]

why storytelling is important in senior living marketing

Senior Living Online Searches are Staying Local

G5 Posted July 30, 2018 by G5

The journey from research to moving into a senior living community is highly personal, and can also be a sensitive process for both the resident and their loved ones. For this reason, the majority of new residents are either moving to a community in their own area, or to be closer to family members or […]

Senior Living Online Searches are Staying Local | G5

Senior Living Consumers Have Changed. Has Your Sales Process?

G5 Posted July 3, 2018 by G5

Shopping for a senior living community is a highly unique and sensitive process. Each prospect and their loved ones come to you with their own personal history, experiences, needs, wants, and, most importantly, fears and concerns. The sales and marketing process continues to be more and more challenging as digital communication methods evolve with changing […]

Senior Living Consumers Have Changed. Has Your Sales Process? | G5

The Costly Limitations of Outbound Marketing

G5 Posted May 4, 2018 by G5

Outbound marketing limits how a resident’s experience can influence your brand. It’s not just a one-way street for communicating with leads; it’s a dead end for understanding motivations and engagement. Don’t reduce the impact of your senior living community with intrusive and irrelevant messaging. Instead, take charge of your brand with personalized inbound campaigns. Add […]

Senior Living Marketing Investments: Dump your Lead Aggregator and Make your Website Work for You

G5 Posted April 17, 2018 by G5

Invest in Your First Leasing Consultant Your in-house leasing consultant creates lasting relationships with your residents and their loved ones. Investing in their role is a given. But are you also investing in your first leasing consultant — your website? You already know that your website is the first point of contact for most prospective […]

People Are Talking About You Online, Are You Listening?

G5 Posted March 14, 2018 by G5

65% of adults between the ages of 50 and 64 and 41% of adults over the age of 65 use Facebook, most daily, according to the PEW Research Center. People are talking about you online, but are you able to easily see what they are sharing about their experiences with your community? When families visit […]

G5 2018 blog

Where Are Your Senior Living Community Leads Coming From?

G5 Posted February 21, 2018 by G5

How much did you spend last quarter for ad placement on Google, Bing, Facebook, and Twitter? And how many leads did you get per channel? If they happened to fill out your website form, you can easily track where each lead originated. However, when making such an important decision as selecting a community, most prospects […]

Increase Your Senior Housing Asset Value with Smarter Spending

G5 Posted February 20, 2018 by G5

Annual returns for senior housing outpace other commercial real estate properties, according to NCREIF. Emerging Trends in Real Estate rank senior housing first among seven residential property types in 2018 for best investment and development prospects. It’s obvious that the senior housing market is strong and we haven’t even reached the baby boomer demand era. […]

3 Ways to Adapt Your Senior Living Marketing Efforts This Holiday Season

G5 Posted November 27, 2017 by G5

During the holiday season, don’t lose your marketing motivation. It’s the perfect time to maximize lead generation.

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