Stay ahead of the market with our industry updates.

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Baby boomers and today’s seniors came of age well before the era of on-demand media, but that doesn’t mean they haven’t embraced the technology. Baby boomers and seniors have flocked to video streaming platforms like YouTube for a number of reasons. Seniors turn to YouTube to get help, to learn something new, and to be […]

We recently sat down with Jamison Gosselin, G5’s VP of Senior Living Strategy, to learn more about his time in the industry and where he sees the biggest opportunities for growth moving forward. Here’s what he had to say. Jamison Gosselin Interview G5: Jamison, tell me a little bit about your background and what drove […]

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

As senior living marketers, we rely on empathy to tell our unique brand story and connect with seniors and families at every stage in their journey. When a prospect arrives on your website, you want to give them a reason to return. By incorporating voice of the customer into your marketing materials, you turn residents […]

The senior living industry is currently experiencing record lows in occupancy at 88 percent. With the market tightening, you need to branch out and try new technologies to generate new leads to overcome these low occupancy levels. Adding new technologies to your marketing strategy can help attract new residents that you may not have reached […]

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Welcome to the Baby Boomer generation. In 2011, the first round of Boomers, Americans born between 1946 and 1964, turned 65 and started retiring. From now until 2025, millions of Americans will reach retirement age, begin to collect social security, and go on Medicare. Many Baby Boomers plan to keep working either out of necessity […]

The senior living industry is currently experiencing a recruitment crisis. The most in-demand positions include home health aides, nursing assistants, nurse practitioners, and medical/lab techs. Right now, the industry struggles from too few applicants and communities fighting each other for the most qualified candidates. Looking to the future, the baby boomer generation will begin transitioning […]