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Video consumption continues to increase year-over-year and there’s no signs of slowing. Businesses across the US are investing in video and for good reason — more than 50 percent of consumers say they prefer video content over other types of content. In the senior living industry, video helps marketers drive more move-ins and improves the […]

As a senior living operator, you need to ensure your employees use, understand, and benefit from new technologies implemented onsite – especially given the amount of time your management team spends researching and testing different options. The secret to maximizing ROI of the new tech is to choose the right techniques to increase adoption from […]

In the past, senior living was viewed as a last-minute decision for families when their loved ones could no longer care for themselves at home. This has skewed the perception of senior living as a necessity rather than a lifestyle choice. Today though, many communities offer more than extended personal care, from a social community […]

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

G5’s State of Digital Marketing Report – Senior Living 2H 2019 is now available for download. We cover everything you need to know about what’s going on in the market and how digital marketing can help. The report also includes data from Google on how senior living search has changed over the past year and […]

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

Earlier this year, we blogged about using social media ads to recruit new senior living employees. The demand for senior housing will rise in the next decade as baby boomers reach their 80s. U.S. Census Bureau data shows this cohort of those 83 and older was around 8.5 million in 2017. An additional 138,000 people […]

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

Senior living occupancy has decreased again, shedding light on a hot topic in the industry — the middle market. Many seniors don’t have the financial resources to live in today’s senior housing and may have too many resources to qualify for Medicaid unless they spend down their assets. Data shows that residents seeking senior living […]

Websites designed to deliver great user experiences help senior living marketers drive more tours, leading to more leases. Designing a website for conversion includes a variety of factors that you may already be familiar with — font, colors, and content. Another UX component that contributes to your online success is microcopy, which can delight your […]