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Know Where Your Money is Going with Transparent Reporting

G5 Posted July 9, 2019 by G5

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

Blur of statistics charts displayed on laptop screen,Financial graph,Business analysis conceptBlur of statistics charts displayed on laptop screen,Financial graph,Business analysis concept

What To Do When You Get a Bad Review

G5 Posted July 2, 2019 by G5

Don’t panic! While negative reviews may be a marketers’s nightmare, your hard-earned reputation doesn’t have to crumble because of one unhappy customer. In the senior living industry, reviews make a big impact along the buyer’s journey. Choosing a senior living community has a larger personal imprint than many other buying decisions dues to the human […]

Smiling senior man sitting at a table outside on his patio working online with a laptop and drinking a cup of coffee

Use Video Ads to Drive Brand Awareness in Senior Living

G5 Posted June 7, 2019 by G5

Baby boomers and today’s seniors came of age well before the era of on-demand media, but that doesn’t mean they haven’t embraced the technology. Baby boomers and seniors have flocked to video streaming platforms like YouTube for a number of reasons. Seniors turn to YouTube to get help, to learn something new, and to be […]

senior woman at home watching YouTube

Get to Know VP of Senior Living Strategy Jamison Gosselin

G5 Posted May 22, 2019 by G5

We recently sat down with Jamison Gosselin, G5’s VP of Senior Living Strategy, to learn more about his time in the industry and where he sees the biggest opportunities for growth moving forward. Here’s what he had to say. Jamison Gosselin Interview G5: Jamison, tell me a little bit about your background and what drove […]

Jamison Gosselin, G5 VP of Senior Living Strategy

Should You List Pricing on Your Senior Living Website?

G5 Posted May 13, 2019 by G5

Seniors and families searching for a senior living community often share the same complaint — no pricing listed on websites. According to a study by Creating Results, 68 percent of people who moved into senior housing in the last two years and 75 percent of their family members complained that prices aren’t revealed on websites. […]

Senior woman at home

How to Incorporate Voice of Customer Into Your Website

G5 Posted April 22, 2019 by G5

As senior living marketers, we rely on empathy to tell our unique brand story and connect with seniors and families at every stage in their journey. When a prospect arrives on your website, you want to give them a reason to return. By incorporating voice of the customer into your marketing materials, you turn residents […]

Happy old short beard asian man sitting, smiling and listen to partner that showing presentation on smart digital tablet. Mature man with social media technology teaching or urban lifestyle concept.

Overcome Low Senior Living Occupancy with New Technologies

G5 Posted April 10, 2019 by G5

The senior living industry is currently experiencing record lows in occupancy at 88 percent. With the market tightening, you need to branch out and try new technologies to generate new leads to overcome these low occupancy levels. Adding new technologies to your marketing strategy can help attract new residents that you may not have reached […]

Senior couple signing retirement documents. Elderly caucasian man and woman sitting at home and signing some paperwork, focus on hands.

Research Review: The Age Well Study

G5 Posted April 1, 2019 by G5

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Happy and friendly senior men and women having talk by cup of tea in cafe

Preparing for the Boom: How to Position Senior Living to Baby Boomers

G5 Posted March 20, 2019 by G5

Welcome to the Baby Boomer generation. In 2011, the first round of Boomers, Americans born between 1946 and 1964, turned 65 and started retiring. From now until 2025, millions of Americans will reach retirement age, begin to collect social security, and go on Medicare. Many Baby Boomers plan to keep working either out of necessity […]

Recruit Senior Living Employees with Social Media Ads

G5 Posted March 11, 2019 by G5

The senior living industry is currently experiencing a recruitment crisis. The most in-demand positions include home health aides, nursing assistants, nurse practitioners, and medical/lab techs. Right now, the industry struggles from too few applicants and communities fighting each other for the most qualified candidates. Looking to the future, the baby boomer generation will begin transitioning […]

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