Blog

Stay ahead of the market with our industry updates.

Filter articles by

Why Video Should Be a Part of Every Senior Living Marketer’s Strategy

G5 Posted December 3, 2019 by G5

Video consumption continues to increase year-over-year and there’s no signs of slowing. Businesses across the US are investing in video and for good reason — more than 50 percent of consumers say they prefer video content over other types of content. In the senior living industry, video helps marketers drive more move-ins and improves the […]

iphone video

5 Tips to Increase Technology Adoption in Senior Living

G5 Posted November 7, 2019 by G5

As a senior living operator, you need to ensure your employees use, understand, and benefit from new technologies implemented onsite – especially given the amount of time your management team spends researching and testing different options. The secret to maximizing ROI of the new tech is to choose the right techniques to increase adoption from […]

Why Your Senior Living Community Needs an Online Resource Library

G5 Posted October 24, 2019 by G5

In the past, senior living was viewed as a last-minute decision for families when their loved ones could no longer care for themselves at home. This has skewed the perception of senior living as a necessity rather than a lifestyle choice. Today though, many communities offer more than extended personal care, from a social community […]

How to Use Sentiment Analysis to Improve Brand Equity

G5 Posted October 11, 2019 by G5

Smart senior living communities are using sentiment analysis to filter through the noise of feedback on review sites and on social media. This gives them insight into the customer experience and helps them improve brand equity by identifying areas in need of improvement. G5 Rep & Social uses a tool called Pulse to assign a […]

Businesswoman pressing smiley face emoticon on virtual touch screen. Customer service evaluation concept.

NEW Senior Living State of Digital Marketing Report 2H 2019

G5 Posted September 24, 2019 by G5

G5’s State of Digital Marketing Report – Senior Living 2H 2019 is now available for download. We cover everything you need to know about what’s going on in the market and how digital marketing can help. The report also includes data from Google on how senior living search has changed over the past year and […]

State of Digital Marketing Senior Living

How Texting Can Improve Senior Living Contact Rates

G5 Posted September 5, 2019 by G5

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

texting improves senior living contact rates

Start ‘Em Young: Senior Living Management Courses Coming to a College Near You

G5 Posted August 20, 2019 by G5

Earlier this year, we blogged about using social media ads to recruit new senior living employees. The demand for senior housing will rise in the next decade as baby boomers reach their 80s. U.S. Census Bureau data shows this cohort of those 83 and older was around 8.5 million in 2017. An additional 138,000 people […]

senior living management courses coming to local universities

Digital Advertising Growth Strategies for Senior Living Marketers

G5 Posted August 8, 2019 by G5

As a senior living marketer, you have the opportunity to increase the effectiveness of your digital advertising by implementing a growth strategy that aligns with your business goals. Digital advertising takes a variety of forms from social and display ads to remarketing ads that help you convert a lead after they have visited your website. […]

Senior woman holding smartphone in hands and exploring new technology

The Middle Market: Managing Spend with Scalable Technologies

G5 Posted July 25, 2019 by G5

Senior living occupancy has decreased again, shedding light on a hot topic in the industry — the middle market. Many seniors don’t have the financial resources to live in today’s senior housing and may have too many resources to qualify for Medicaid unless they spend down their assets. Data shows that residents seeking senior living […]

Mother and daughter enjoying a great time together in the kitchen

How Microcopy Helps Senior Living Communities Drive More Tours

G5 Posted July 11, 2019 by G5

Websites designed to deliver great user experiences help senior living marketers drive more tours, leading to more leases. Designing a website for conversion includes a variety of factors that you may already be familiar with — font, colors, and content. Another UX component that contributes to your online success is microcopy, which can delight your […]

Blogging and creative writing concept. Content management for web page, banner, presentation, social media, posters. Education, news, copywriting, seminars, tutorials vector illustration

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo