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One of the biggest challenges facing self storage operators is the adoption of new technologies by onsite staff. Whether you want to bring in self-service kiosks, utilize Bluetooth locks, or transition the entire rental process online, operators generally have more issues with staff members warming up to the new technology than with the technology itself. […]

Your properties can stand out on their own without having to incentivize potential renters with free rent. A few years ago, Google introduced the “Age of Assistance,” which speaks to the fast-moving consumer force that has high expectations for relevant, immediate, and hyper-personalized information. By meeting their expectations, you don’t have to offer concessions. And […]

In order to drive new, high-quality leads, real estate marketers must be able to connect with potential renters at each stage of the purchase process. G5 recently published 20 Digital Touchpoints: The Real Estate Marketer’s Guide to the Buyer’s Journey, an eBook aimed at helping you stand out by providing great tips and insight on […]

The senior living industry is currently experiencing record lows in occupancy at 88 percent. With the market tightening, you need to branch out and try new technologies to generate new leads to overcome these low occupancy levels. Adding new technologies to your marketing strategy can help attract new residents that you may not have reached […]

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

Location-based technology has opened up a world of possibilities for real estate marketers. Along with an influx of data comes new terms and methods for targeting users based on their location. Geo-targeting and geo-fencing are often used interchangeably but they aren’t the same thing and should be used differently in your digital marketing campaigns. Understanding […]

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Do you remember the last time you opened up the Yellow Pages to search for a self storage facility, apartment community, or senior living community? If you’re anything like us, it’s probably been about a decade. In today’s digital age, old school marketing tactics like phone book advertising have gone the way of the 8-track. […]

Giving back to the community is a big part of G5’s culture. We believe in paying it forward to so others can thrive. This week, we put that belief into action by donating 17 laptop computers to the Boys & Girls Club of Bend to establish the new Tech Lab Sponsored by G5. “We’re very […]